Vice President Marketing Manager, Business Banking

Job Description

This opportunity will lead go-to-market strategies for new and existing security tools, defining positioning, messaging, and channel mix to deliver against awareness, adoption, and usage targets. 

As a Vice President Marketing Manager in Business Banking, you'll be supporting education of our key security products helping clients to keep their account safe and secure and drive education around latest scams impacting small businesses.  You'll partner closely with Product and cross-Line of Business (xLOB) stakeholders—as well as Analytics, Legal, and marketing colleagues—you will ensure consistent client messaging and orchestrate campaigns from concept through delivery, presenting strategies and results to senior leadership.

Job responsibilities

• Proactively identify opportunities where security marketing and education can improve client experience, satisfaction, and retention
• Articulate and deliver strategies to achieve business OKRs and marketing KPIs, with an emphasis on educational engagement and tool adoption.
• Define and maintain consistent client-facing security messaging in partnership with Product and xLOB stakeholders.
• Partner with internal marketing teams to formulate new ideas and deliver innovative, education-first campaigns.Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly
• Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment
• Lead internal and external agency briefings, with clear objectives tied to client education outcomes.
• Support reporting across initiatives and develop and present senior management presentations and learnings.

Required qualifications, capabilities and skills

• 4 year degree in Business Management or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation
• Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis
• Proven ability to take initiative, influence others, and achieve results in a cross-functional environment.
• Strong problem-solving skills; thrives in challenging environments.
• Comfort navigating ambiguity/white space and pivoting as priorities change.
• High curiosity and a continuous improvement mindset.

Preferred qualifications, capabilities and skills

• Develops strong partnerships; leads through collaboration; recognized as a team player
• Willingness to roll up their sleeves to help set strategic direction while being closely involved with implementation
• Passion for testing, learning, and taking calculated risks to improve educational impact and adoption.
• Enjoys building from the ground up and operating with a “startup mentality.”

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.