E-Commerce Marketing Manager

About the Role
The E-Commerce Marketing Manager role is a dynamic, full-time opportunity ideal for professionals passionate about digital strategy and online growth within the health and wellness industry. This position blends performance marketing, platform optimization, and brand development to drive direct-to-consumer success across channels like Amazon, Shopify, Google Ads, TikTok, Meta, and YouTube. It is suited for data-driven leaders who thrive in fast-paced, growth-oriented e-commerce environments.

Responsibilities:

• Develop and execute comprehensive e-commerce marketing strategies across paid media, SEO, email marketing, and social platforms
• Manage product listings, content creation, and keyword optimization for platforms including Amazon, Shopify, and other marketplaces
• Lead A/B testing, promotions, and retention marketing initiatives to boost customer engagement and lifetime value
• Analyze performance metrics to refine campaigns and inform marketing strategies across search, display, and social channels
• Collaborate cross-functionally with fulfillment, product, and development teams to ensure a seamless customer journey
• Spearhead platform integrations and site optimization to improve conversion rates and operational efficiency
• Guide end-to-end DTC website planning, launch, and ongoing digital growth strategy execution
• Create and implement brand visions and product line strategies tailored to target audiences

Qualifications:

• Minimum of 3 years of experience in e-commerce marketing, preferably within the health and wellness industry
• Proficiency with digital advertising platforms including Google Ads, Meta Ads, TikTok Ads, and YouTube
• Strong experience with email marketing platforms such as Klaviyo
• Deep understanding of SEO, conversion optimization, and digital campaign performance metrics
• Technical literacy in modern web infrastructure, APIs, data layers, and e-commerce integrations
• Proven track record in managing cross-platform campaigns and delivering measurable ROI

Desired Qualifications:

• Experience working with Shopify and Amazon Seller Central
• Background in scaling DTC brands through paid acquisition and retention strategies
• Familiarity with analytics tools such as Google Analytics, Hotjar, or Looker Studio
• Ability to manage multiple e-commerce brands and prioritize competing project timelines
• Understanding of consumer behavior in health and wellness e-commerce markets
• Experience leading creative ideation for video and influencer-driven marketing campaigns