Enrollment Marketing & Communications Coordinator
Job Description
Job Description
Summary:
The Enrollment Marketing & Communications Coordinator is a dynamic, organized professional responsible for implementing marketing strategies to attract prospective students while managing the recruitment funnel to meet enrollment targets. This role creates content, manages digital communication, and provides one-on-one counseling to guide applicants through the admissions process. The focus is on utilizing marketing techniques to drive inquiries and managing the admissions funnel to convert those inquiries into enrolled students.
Reporting Structure:
The Enrollment Marketing & Communications Coordinator reports to the Director of Advancement.
Essential Duties and Responsibilities:
Marketing and Communications Coordinator (50%)
Content Creation: Write, design, and produce engaging marketing materials, including email drip campaigns, text messages, social media posts, and print brochures.Digital Marketing: Manage social media accounts, update website content (landing pages), and execute paid digital advertising (social media, Google Ads).
Brand Management: Ensure all communications (internal and external) adhere to Bethany's brand and standards.
Email Automation: Build and manage campaigns on the CRM/Marketing Automation platform (e.g., Funnel, eTapestry).
Other duties as assigned.Enrollment & Admissions Coordinator (40%)
Lead Nurturing & Outreach: Act as a primary contact for inquiries; conduct outbound calls and emails to prospective students/families to facilitate engagement.Application Management: Guide applicants through the admissions process, ensuring all required paperwork is submitted and verified.
Event Planning: Coordinate and execute recruitment events, open houses, tours, Kindergarten Day, admission events, and school visits. Prepare materials for student shadow days and admissions visits.
Data Management: Track enrollment statistics, analyze campaign data, and maintain high accuracy within CRM.
Other duties as assigned. Administration & Strategy (10%) Performance Reporting: Analyze recruitment data and marketing ROI to adjust communication cadence and campaign strategies.Liaison Duties: Collaborate with other departments (faculty, finance, student life) to ensure seamless onboarding experience.
Education and Experience: Bachelor's degree in marketing, communications, business, or other related fields, required. Master's degree preferred. 1-3 years of experience in marketing, admissions, or professional recruitment, preferably in education. Exceptional verbal and written communication skills. Highly organized, detailed-oriented, with the ability to manage multiple projects concurrently.Technology Proficiency:
CRM systems (e.g., Funnel, eTapestry). School Information System (SIS), (e.g., Rediker). Graphic Design/Content Creation (e.g., Canva, Adobe Creative Suite). Job Posted by ApplicantProRecommended Jobs
Gestational Surrogate: Earn $70k+ with Flexible Schedule
A surrogacy agency in the United States is seeking women to become gestational surrogates, providing vital support to families. This life-changing role offers a rewarding experience and tangible finan…
Product Manager, AI Optimization
We are seeking a forward-thinking Product Manager to lead the strategy, development, and execution of AI-driven optimization solutions within Warehouse Execution Software (WES). This role focuses on …
Sr. Data Science Manager - Financial Crimes
Location: 4910 Tiedeman Road, Brooklyn Ohio ABOUT THE JOB (JOB BRIEF) Reporting to the Director of Financial Crimes Modeling & Analytics that reports to the Deputy Chief AML Officer, the Seni…
(Anticipated) Firefighting/EMT Instructor
POSITION: (Anticipated) FIREFIGHTING/EMT INSTRUCTOR - Career Campus POSTED: April 30, 2026REPORTS TO: DirectorAPPLICATION DEADLINE: Until FilledSTARTING DATE: August 10, 2026JOB SUMMARY: Tolles Care…
Microbiology Medical Laboratory Technician OR Medical Technologist (Columbus)
We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care de…
Residential HVAC Technician
Job Description Job Description Residential HVAC Service Technician Location: Grove City, OH Area Employment Type: Full-Time Compensation: $18 to $28 per hour based on experience plus …
Master Data Intern (Intern Program)
Job Description Tremco CPG Inc., a world leader in solving complex roofing and waterproofing problems for commercial, institutional, healthcare and corporate accounts since 1928, currently has an …
Front Office Receptionist - Marysville, OH
With 150+ locations in 17 states, QualDerm Partners is the largest multi-state female-founded and owned dermatology network in the U.S. At QualDerm we are united in our purpose: to educate, protect, …
Account Manager
Job Title: Account Manager Company Overview: We are a full-service landscape maintenance, and design/build firm serving residential and commercial clients across Northeast Ohio. With a s…
Feeder-Packer (Groveport, OH, US, 43125)
At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tr…