Enrollment Marketing & Communications Coordinator

Job Description

Job Description

Summary:

The Enrollment Marketing & Communications Coordinator is a dynamic, organized professional responsible for implementing marketing strategies to attract prospective students while managing the recruitment funnel to meet enrollment targets. This role creates content, manages digital communication, and provides one-on-one counseling to guide applicants through the admissions process. The focus is on utilizing marketing techniques to drive inquiries and managing the admissions funnel to convert those inquiries into enrolled students.

Reporting Structure:
The Enrollment Marketing & Communications Coordinator reports to the Director of Advancement.

Essential Duties and Responsibilities:

Marketing and Communications Coordinator (50%)

Content Creation: Write, design, and produce engaging marketing materials, including email drip campaigns, text messages, social media posts, and print brochures.

Digital Marketing: Manage social media accounts, update website content (landing pages), and execute paid digital advertising (social media, Google Ads).

Brand Management: Ensure all communications (internal and external) adhere to Bethany's brand and standards.

Email Automation: Build and manage campaigns on the CRM/Marketing Automation platform (e.g., Funnel, eTapestry).

Other duties as assigned.

Enrollment & Admissions Coordinator (40%)

Lead Nurturing & Outreach: Act as a primary contact for inquiries; conduct outbound calls and emails to prospective students/families to facilitate engagement.

Application Management: Guide applicants through the admissions process, ensuring all required paperwork is submitted and verified.

Event Planning: Coordinate and execute recruitment events, open houses, tours, Kindergarten Day, admission events, and school visits. Prepare materials for student shadow days and admissions visits.

Data Management: Track enrollment statistics, analyze campaign data, and maintain high accuracy within CRM.

Other duties as assigned.

Administration & Strategy (10%)

Performance Reporting: Analyze recruitment data and marketing ROI to adjust communication cadence and campaign strategies.

Liaison Duties: Collaborate with other departments (faculty, finance, student life) to ensure seamless onboarding experience.

Education and Experience:

Bachelor's degree in marketing, communications, business, or other related fields, required. Master's degree preferred.

1-3 years of experience in marketing, admissions, or professional recruitment, preferably in education.

Exceptional verbal and written communication skills.

Highly organized, detailed-oriented, with the ability to manage multiple projects concurrently.

Technology Proficiency:

CRM systems (e.g., Funnel, eTapestry).

School Information System (SIS), (e.g., Rediker).

Graphic Design/Content Creation (e.g., Canva, Adobe Creative Suite).

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