Business Banking Marketing Manager

Location:

Job Summary

The Business Banking Marketing Manager is responsible for developing and managing a team in building and executing marketing plans, initiatives and risk related tasks as assigned/as necessary. Supervises and directs marketing efforts for mid to large sized or moderately complex clients, prospects, territories, accounts, or internal relationships. The Marketing Manager may assist with developing and managing strategies that support line of business objectives.

Responsibilities

• Demonstrated leadership across team; role model for others; likely directly manage others; willing to dissent from consensus

• Strategic thinker; ability to anticipate client needs; sees "big picture" within assigned LOB; knowledgeable on emerging technology and tactics

• Knows and leverages competition's strategy and market trends; contributes materially to client strategy - anticipates needs

• Excellent writing skills; organizes material for brevity, persuasiveness and impact

• Advanced presentation development; comfortable presenting to all levels; easily adapts message; executive presence

• Proven relationship-building skills working with senior to executive level management; strong interpersonal skills; credible leader

• Leverages organizational and professional savvy and persuasive skills to influence others

• Broad knowledge of more than one marketing discipline

• Oversee the design of marketing planning and execution for assigned product line(s)/segment(s) while adhering to established procedures

• Provide timely and effective communication to team members and leadership to ensure awareness and commitment to defined marketing initiatives.

• Oversee direction of internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support execution of an effective marketing plan.

• Establishes marketing processes and manages risks effectively

• Effectively recognize and escalate potential risk with an exceptional knowledge of all team control procedures, testing, and processes where applicable

• Oversee creation and maintenance of internal policies and procedures including updated training materials

• Provide direction on use of tactics to achieve both marketing and business objectives

• Manage a team and interface with LOB leaders

• Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice

• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key's clients and Key.

Education Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)

Experience Qualifications

• 7+ years of relevant experience (required)

• Exceptional knowledge of traditional and digital creative marketing development process

• Exceptional understanding of banking products and segment needs

• Proven ability to manage multiple projects at once and prioritize delivery based on key objectives.

• Exceptional attention to detail and accuracy

• Exceptional Oral & written communication skills

• Ability to manage a small team in marketing planning and execution

Core Competencies

• All KeyBank employees are expected to demonstrate Key's Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

• General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

Travel

• Occasional travel to include overnight stay.

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $96,000.00 - $181,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Please click here ( for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 04/24/2026

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [email protected].

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KeyBank is an organization collectively committed to helping you unlock your potential and discover what truly drives you. Working here means sharing our purpose to help our clients, colleagues, and communities thrive. You'll find genuinely supportive teammates, a flexible, inclusive work environment, challenging projects, accessible leaders, and opportunities to grow in your position and your career. For 200 years, Key has opened doors in our communities. Let us open one for you.