Marketing Professional

Job Description

Job Description

We are seeking a passionate and experienced Marketing Professional to lead the marketing efforts for our Civil Solutions division. In this role, you will be responsible for developing and executing comprehensive marketing strategies to promote our civil engineering, construction, and infrastructure solutions to government agencies, municipalities, and private sector clients.

At Civil Solutions, we are dedicated to "Engineering the Earth" by delivering innovative solutions that improve the quality of life for the communities we serve. As a leading firm in civil engineering, geotechnical engineering, construction management, and mix design development, specializing in airports, roadways, and public works projects, we are committed to excellence, safety, and superior client service.

WHY WORK WITH US?

• Competitive pay with growth opportunities.
• Supportive environment that focuses on personal development.
• Bonus opportunities based on team and company performance.
• Company-paid health insurance for employees.
• Diverse and challenging projects to help build your expertise.

RESPONSIBILITIES:

Market Research & Analysis:

• Conduct thorough market research to identify trends, customer needs, and competitive landscape within the civil solutions sector.
• Analyze market data to identify opportunities and inform marketing strategies.
• Stay informed about industry best practices, emerging technologies, and relevant regulations.

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing plans aligned with the company's overall business objectives.
• Define target audiences and develop effective messaging and positioning strategies.
• Create marketing campaigns across various channels, including digital marketing, content marketing, social media, email marketing, and events.

Content Creation & Management:

• Develop high-quality marketing collateral, including brochures, case studies, white papers, website content, blog posts, and social media content.
• Collaborate with technical teams to create compelling and informative content that showcases our expertise in civil solutions.
• Manage content distribution and ensure consistent brand messaging across all platforms.

Digital Marketing:

• Manage and optimize digital marketing campaigns, including SEO/SEM, paid advertising, social media marketing, and email marketing.
• Track and analyze campaign performance, making data-driven adjustments to improve ROI.
• Stay up-to-date on the latest digital marketing trends and best practices.

Event Management:

• Plan and execute industry events, conferences, and tradeshows to generate leads and build brand awareness.
• Manage event logistics, including registration, booth design, and promotional materials.
• Coordinate with sales teams to ensure effective lead follow-up and conversion.

Public Relations & Communications:

• Develop and maintain relationships with key media outlets and industry influencers.
• Draft press releases, media kits, and other communication materials.
• Manage the company's reputation and brand image within the civil solutions sector.

Budget Management:

• Develop and manage the marketing budget for civil solutions.
• Track marketing expenses and ensure cost-effective allocation of resources.
• Monitor and report on marketing ROI and key performance indicators (KPIs).

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on civil engineering, construction, or infrastructure solutions.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of the civil solutions industry and relevant market trends.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and technologies.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

We are an Equal Opportunity Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status, an unfavorable discharge from military service, or any other protected category. We maintain a drug-free workplace and reserve the right to perform pre-employment substance abuse testing and background verification checks.