Marketing and Public Relations Specialist

Job Description

Job Description

Job Title: Marketing and Public Relations Specialist

Location: Cleveland, Ohio

Department: Marketing & Communications

Reports to: Marketing Director / Communications Manager

IronRoad is seeking a creative, well-rounded Marketing and Public Relations Specialist to enhance our client's Cleveland, Ohio brand, visibility, and great reputation in their industry! This is a direct hire position and will involve developing and executing marketing campaigns, managing public relations efforts, and fostering strong relationships with media and stakeholders. The ideal candidate will have experience in digital marketing, content creation, public relations, and event coordination. We are looking for someone that has an engaging, upbeat vibe and brings both their professional, creative, edgy, original, outside of the box communication, marketing as well as current & new content. It is the Marketing and Public Relations Specialist responsibility to educate prospects and customers on our clients growing product lines & service portfolio. If this sounds like you, please don't hesitate! Apply now!

Key Responsibilities:

• Develop and implement marketing strategies to promote the company's products, services, and brand image.

• Manage public relations efforts, including media outreach, press releases, and crisis communication.

• Create compelling content for websites, blogs, social media, email campaigns, and press materials.

• Oversee social media management, ensuring brand consistency and engagement across platforms.

• Monitor and analyze marketing campaign performance using analytics tools and adjust strategies as needed.

• Build and maintain relationships with journalists, influencers, and key industry stakeholders.

• Plan and execute events, sponsorships, and community engagement initiatives to enhance brand awareness.

• Collaborate with internal teams, including sales and product development, to align marketing and PR efforts with business objectives.

• Stay up to date on industry trends and emerging marketing and PR technologies to maintain a competitive edge.

Qualifications & Skills:

• Bachelor's degree in marketing, Communications, Public Relations, or a related field.

• 3+ years of experience in marketing, public relations, or corporate communications.

• Strong writing, editing, and storytelling skills with experience in press releases and content creation.

• Proficiency in digital marketing tools, SEO, social media platforms, and email marketing software.

• Excellent interpersonal and communication skills for media relations and stakeholder engagement.

• Ability to manage multiple projects in a fast-paced environment.

• Experience with event planning and execution is a plus.

Full-Time

Salary Range 55,500.00 - 62,000.00 based on your skill & experience determined by the hiring manager