AI-First Growth Manager, Equestrian E-Commerce
Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through , offering value-priced, quality tack, blankets, boots, and rider apparel.
We're positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology. What Makes This Role Different
This isn't a standard growth marketing role. We require TWO things most roles don't:
- Equestrian Background (Required): You must be an active or former rider, horse owner, or deep equestrian enthusiast. You understand blanket weights, bit types, seasonal buying patterns, and what makes our community tick. Horse people helping horse people -- that's our DNA.
- AI Builder Skills (Required): You must have BUILT AI-powered tools, automations, or applications. Not just "used ChatGPT" -- actually deployed systems. Examples: custom apps, Zapier/Make workflows with AI, deployed agents, AI-assisted dashboards, prototyped with code.
Own the complete customer acquisition engine -- full-stack growth:
- Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships
- Platform Optimization: Shopify merchandising, UX, CRO, A/B testing
- SEO Strategy: Content-to-conversion mapping, product page optimization
- Amazon Execution: Channel strategy, agency management, marketplace growth
- Analytics: CAC tracking, LTV modeling, attribution, cohort analysis
- AI Systems: Build and deploy automations, agentic AI, rapid prototyping
- Manage six-figure ad budgets across multiple channels
- Build and execute A/B testing roadmaps for Shopify site
- Optimize conversion rates and reduce customer acquisition costs
- Build and deploy AI-powered automations for marketing operations
- Conduct data analysis and present insights to leadership
- Collaborate with Creative, Retention, and Sales teams
- Manage external agencies (paid search, paid social, Amazon)
- Apply equestrian knowledge to messaging, creative, and product strategy
- Acquire 10,000-20,000 new customers at target CAC
- Drive $2M-4M in incremental revenue
- Improve site conversion rate by 50-100 basis points
- Launch 2-3 new profitable marketing channels
- Scale Amazon to $500K-1M+ revenue
- Deploy AI systems that automate 20-30 hours/month of manual work
Must-Have:
- Active or former equestrian (rider, horse owner, or deep enthusiast)
- 5-7 years in growth marketing, performance marketing, or DTC e-commerce
- Portfolio of AI tools/automations you've BUILT (not just used)
- Hands-on Shopify (or similar e-commerce platform) experience
- GA4 and SQL for analytics
- Paid advertising expertise (Google Ads, Meta Ads)
- CRO and A/B testing methodology knowledge
- Growth mindset: admits mistakes quickly, always learning
- Horse owner or active rider (any discipline)
- Built production AI systems or deployed agents
- "Vibe coding" practice (using Claude/ChatGPT to build things daily)
- Experience in niche/community-focused brands
- Systems-thinking: builds processes that run without you
- We Own the Outcome: Takes responsibility, no excuses
- We're In It With You: Relationships over transactions
- We Keep Growing: Curious, always improving
- We're Built to Last: Long-term thinking, systems over workarounds
- Base Salary: $110,000-140,000 (based on experience)
- Performance Bonus: 20-30% of base (tied to growth metrics)
- Total Compensation: $132,000-182,000
- Health, dental, vision insurance
- 401(k) with company match
- Professional development budget
- AI tools and software budget
- Remote-friendly/hybrid work options
Year 1: Growth Manager Year 2-3: Senior Growth Manager / Associate Director Year 3-5: Director of Growth / VP of Marketing
Interview Process
- Application review (resume + cover letter + AI portfolio)
- Video interview (HireFlix - 15-20 min)
- First interview (60 min - values fit + technical deep-dive)
- Case study (take-home - channel analysis + equestrian market strategy)
- Final interview (90 min - present case, meet team)
- Reference checks & offer
Location: Chagrin Falls, OH (remote/hybrid options available)
Schneiders Saddlery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
| Value-Priced Horse Supplies Since 1948 Automate Everything. Develop Everyone.
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