Director Product Management

Job Title: Director Product Management

Location : This position is based in our Campbell California offices. This position is hybrid and full-time

Why Imperative Care
Do you want to make a real impact on patients Imperative Care is changing the way stroke is part of our team youd be developing breakthroughs that will revolutionize the future of stroke care. Every day the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient and they come first in everything we do.

What Youll Do
Lead the marketing team responsible for driving upstream and downstream activities for Imperative Cares peripheral vascular portfolio. This position is responsible for managing the product lifecycle market development programs voice of customer competitive analysis portfolio positioning product launches KOL engagement and driving commercial execution.

• Assist with direction of overall marketing strategy and strategic planning and work cross-functionally to guide and execute market-winning plans.

• Build a high performing team create an engaging environment and lead members of marketing team to develop and implement marketing strategies while supporting individual professional development
• Analyze customer requirements and develop recommendations for existing and product enhancements.
• Interact frequently with physicians clinicians other marketing teams sales force and R&D staff to develop effective collaboration and assess market needs and develop innovative marketing programs and materials to increase sales.
• Oversee upstream marketing projects including market and physician research for market and product requirements interface with engineering for product development and product lifecycle management.
• Oversee downstream marketing projects including product launch management sales training presentations sales tools competitive analysis product forecasting and general sales support.
• Lead campaign development with specific focus on the following:
  • General knowledge : stay up-to-date on the latest developments in the peripheral DVT and pulmonary embolism markets
  • Strategy planning : partner cross-functionally to develop and implement promotional strategy for product line and brands
  • Content creation : work cross-functionally to develop messaging and visual campaigns and associated collateral
  • Promotional programs : establish a best-in-class cadence of promotional programs and events that raise awareness regarding solutions and drive demand for product use
  • Reporting and analytics : work with commercial leadership in order to ensure a data-driven approach to marketing investment and program prioritization
• Collaborate with sales colleagues to define strategy for sales tools and internal training programs and ensure effective implementation.
• Partner with clinical team and customers to develop clinically-focused resources.
• Collaborate cross-functionally to ensure messaging consistency across all programs and platforms
• Educate and train physicians hospital personnel on technical matters related to Imperative Care products.
• Complete accurate and timely marketing documentation including employee reviews etc.
• Develop and implement procedures files records and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner.

What Youll Bring

• Bachelors degree in Marketing Business Communications or similar. MBA preferred.
• 10 years related experience in the medical device/pharmaceutical field including 5 years in product marketing
  

Job specific requirements:

• Excellent communication and presentation skills
• Experience developing and managing product campaigns
• Experience translating medical device features into customer value propositions and market differentiation
• Hands on experience in promotional content development and management
• Proficiency with PC-based applications including Microsoft 365 is required
  

General requirements:

• Creative thinker and problem-solver; Goal-oriented and self-motivated
• Prioritizes multiple responsibilities and projects manages time with skill
• Proactive collaborative and results-driven work style
• Ability to work as a team member be flexible and adaptable and to work under pressure
• Knows how to collaborate and communicate effectively in remote environments
• Must be willing to travel 30- 40% of the time
• Prior medical device or bio-tech experience is essential

Employee Benefits include a stake in our collective success with stock options bonus competitive salaries a 401k plan health benefits generous PTO and a parental leave program.

Join Us! Imperative Care
Salary Range $annually

Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position candidates work experience education/training key skills and internal equity as well as location market and business considerations when extending an offer. As part of our total rewards package Imperative Care offers comprehensive benefits including a 401k plan health benefits generous PTO a parental leave program and emotional health resources.

The use of external recruiters/staffing agencies requires prior approval from our Human Resources Department. The Human Resources Department at Imperative Care requests that external recruiters/staffing agencies not to contact Imperative Care employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with Imperative Care.

Imperative Care will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions. Submission of unsolicited resumes in advance of an agreement between the Human Resources Department and the external recruiter/staffing agency does not create any implied obligation on the part of Imperative Care.

Required Experience:

Director