Data Analyst
Kforce has a client that is seeking a Data Analyst in Westlake, TX. Duties Include:
- Provide consultation and recommendation to improve measurement and analytics practices for Personalization
- Develop domain knowledge to support our client facing associates and clients directly in matters around Personalization
- 7+ years of experience in a Data and Analytics role with exposure to IT and business partners
- Understanding of A/B/N testing framework across multiple digital websites and apps to enhance customer experience
- In depth knowledge in a variety of analytics techniques including: profiling, data mining, modeling, statistical analysis and campaign measurement
- Ability to do data driven deep dive analysis to test ideas/hypothesis for Digital and Non-Digital experiences and identifying appropriate success metrics (Call-to-Action)
- Hands-on expertise using tools and technologies such as SQL, Snowflake, Oracle, Power BI, Tableau, Alteryx and Adobe Analytics
- Strong working knowledge of relational databases including experience with web interaction data
- Solid understanding of A/B/N testing techniques, Design of Experiments, Measurement and Recommendations
- Good understanding of AI/ML and predictive model outputs
- Experience aligning and working across various business units and channels in a consultative manner
- Experience in creative, cross-functional collaboration and development activities
- Healthcare domain experience
- Excellent written, oral communication, project management and presentation skills, and the ability to present complex data and outcomes in a simple and clear way
- Highly proficient in PowerPoint and other Microsoft applications
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