Director of Marketing, B2C Home Services
You constantly build your direct response marketing skills. You’ve engineered lead machines that never sleep. You’ve outperformed marketing and demand generation in the most competitive B2C industries. You’ve turned digital and traditional marketing channels into high-octane lead fuel for sales teams — and you’ve done it in B2C verticals like home remodeling, replacement windows, roofing, HVAC, windows, gutters, basement refinishing, flooring, landscaping, and similar trades. Now you’re ready to own it all — strategy, structure, spend, and scale. If that’s you, keep reading. We’re Improveit Home Remodeling , a top-performing, fast-growing company with over 35 years of proven success and a clear path to continued growth. We specialize in bath, window, and kitchen remodeling — and we’re expanding aggressively into new markets and categories. We’re looking for a Director of Marketing who doesn’t just “get” B2C direct response marketing — but has led it, optimized it, scaled it, and obsessed over it . If your superpower is generating homeowner leads that turn into revenue, and if you’ve done it in verticals like home remodeling, roofing, HVAC, plumbing, siding, insulation, or replacement windows , we want you leading our next chapter of growth. What You’ll Own
This isn’t a “keep the trains running” job. It’s a build-it-and-scale leadership role — ideal for a marketing growth architect who thrives at the intersection of creative, performance, analytics, and team development. Direct Response Marketing / Demand Generation
- Drive all facets of our B2C direct response marketing engine to create interest and demand in our products and services.
- Lead our digital marketing strategy across Google Ads, Meta, YouTube, SEO, programmatic, display, retargeting, and paid social .
- Manage media spend with a performance mindset focused on CPL, CPA, appointment rate, lead quality, and revenue attribution .
- Build robust test-and-learn roadmaps to continuously optimize channel mix, creative, messaging, and targeting strategies.
- Architect the full funnel — from ad impression to call center to scheduled appointment — with performance visibility at every step.
- Translate homeowner psychology and sales feedback into smarter, more effective campaign strategies.
- Ensure seamless handoffs and lead quality alignment across marketing, call center, and sales teams.
- Lead, coach, and grow a high-performing team of digital marketers, creatives, and channel specialists.
- Foster a culture of collaboration, innovation, accountability, and data-informed decision-making .
- Build new capabilities and org structures as needed to support our aggressive growth goals and evolving marketing mix.
- Own the go-to-market strategy for new product lines, new territories, and major brand campaigns .
- Develop and execute integrated marketing plans across digital, traditional, and field channels.
- Align campaign goals with company-wide revenue and lead conversion targets , working closely with sales and executive leadership.
- Oversee the development of all creative assets across channels and on brand — including ads, landing pages, direct mail, broadcast, email, and video .
- Ensure creative execution is aligned with brand identity and performance metrics.
- Collaborate with design, content, and external partners to bring bold, breakthrough campaigns to life.
- Define and monitor KPIs across campaigns, including CPL, appointment rates, ROMI, and attribution .
- Use data to drive decision-making, report results to senior leadership, and fine-tune marketing investments.
- Lead performance analysis, measurement, and optimization using GA4, Salesforce, SFMC, and internal dashboards .
- Partner closely with sales, call center, customer experience, and field marketing to align on customer journey and lead-to-sale strategy.
- Serve as the strategic lead with external agency and media partners , ensuring performance expectations are exceeded.
- 10+ years of progressive marketing experience, including 5+ years in B2C direct response marketing — preferably in home remodeling, home services, or similar verticals.
- Proven experience building and scaling digital marketing campaigns that generate high-volume, high-quality leads in competitive markets.
- A deep understanding of homeowner demographics, purchase triggers, and regional market behavior .
- Strong background in paid media, funnel optimization, creative direction, and team leadership .
- Familiarity with Salesforce, SFMC, Google Analytics, and attribution modeling tools .
- A passion for performance and a bias toward testing, action, iteration, and ownership .
- Executive presence and the ability to influence up, down, and across the organization.
- Highly Competitive Compensation + Lucrative Bonus Opportunity
- Medical and Dental Insurance Options
- 401(k) Retirement Savings Plan + Match
- Paid Vacation and Personal Days
- Upbeat, Positive Work Environment
- Career Advancement Opportunities
- Contests and Fun Culture Initiatives
- Brand-New Office Space
- Fast-Paced, Growth-Oriented Workplace
- Advanced Technology Tools
- A Focus on Work-Life Balance
- A Company-Wide Commitment to Marketing Excellence
- The Stability of a 35-Year-Young Brand with the Energy of a Startup
If you're a high-performing B2C marketer who knows what it takes to dominate in home services — and you're hungry to build, lead, and grow at scale — then let’s talk. #ZR
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