Coating Sales Representative

Sales Account Representative – Industrial Coatings (OEM, Automotive/Truck)

Location Preferred: Midwest (MI, OH, IN)

Seeking a Sales Account Rep to expand our presence in the North American automotive and truck OEM markets. This B2B role involves selling industrial paints and coatings, maintaining current accounts, and generating new business opportunities.

Key Responsibilities:

• Manage a regional sales territory, working directly with OEMs, customers, distributors, and prospects.
• Grow existing accounts while identifying and securing new business.
• Understand and communicate technical product details to support customer needs and product performance.
• Collaborate with internal teams on project development, problem-solving, and product solutions.
• Build lasting customer relationships with multiple stakeholders (engineering, R&D, purchasing, etc.).
• Provide onsite support, troubleshoot issues, and follow up through resolution.
• Maintain a robust sales pipeline through proactive outreach, trade shows, and industry networking.
• Report activities, opportunities, and pipeline data via CRM (Salesforce).
• Develop and manage territory budgets and meet annual sales targets.

Qualifications:

• Bachelor’s degree in business, science, engineering, or related field (or equivalent experience).
• 5+ years of B2B sales experience in coatings, paints, or related industrial sectors.
• Experience selling to automotive/truck OEMs strongly preferred.
• Must be based in or willing to relocate to the Midwest (MI, OH, IN).
• Willingness to travel 50%+ with a valid driver’s license.

Skills & Competencies:

• Strong technical aptitude and problem-solving ability.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated with strong time management and organizational abilities.
• Proficient with Microsoft Office and CRM tools (Salesforce preferred).
• Capable of presenting business cases and solutions to a range of customer stakeholders.

Compensation & Benefits:

• Base salary: $85,000 + quarterly commission
• Car allowance, paid travel, medical/dental/vision insurance
• 401(k) with company match, paid time off, life and disability insurance