Paid Media and Digital Marketing Associate

What you´ll do

• Campaign Strategy & Management: Develop, execute, and manage our National and Retail paid media campaigns, across various digital channels and platforms in partnership with brand teams, agency partners and retail media networks.
• Lead Generation: Work within campaign team to analyze performance, define user journeys and qualify leads for lead gen campaigns.
• Collaboration: Work closely with content creators, brand teams, customer account teams, and other marketing team members to create cohesive campaigns.
• Budgeting: Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend.
• Media Brief Development: Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
• Digital Platforms: Lead ongoing website improvements and optimizations for each brand across various CMS platforms in collaboration with agencies and global support teams.
• Performance Analysis & Optimization: Continuously monitor media campaign and digital platform performance, analyze data using platforms like Google Analytics, Adobe Analytics, SEMrush, Scintilla, Profitero, Walmart Connect, Criteo, Wayvia/PriceSpider, PowerBI and other tools full insights and make data-driven adjustments to improve results.
• Drive Continuous Improvements: Plan and execute A/B testing for ad copy, landing pages, and other campaign components to identify what performs best. Utilize best practices and historical performance to refine campaign strategies.
• Reporting & Analytics: Generate detailed reports on campaign performance, providing insights and recommendations to stakeholders. Maintain and update internal media performance dashboards via PowerBI as well as global business dashboards.
• Trend Awareness: Stay up-to-date with the latest trends and best practices in digital marketing and paid media.

What makes you a good fit

• 4+ years of national and retail paid media experience required
• Strong understanding of Paid Search, Retail Media, Programmatic and Paid Social
• Strong Organizational Skills: Capable of managing multiple brands, product categories, customer accounts, and agency partners.
• National Media Experience: Experience in developing, launching and optimizing National Media campaigns aligned to various brand and customer account objectives.
• Retail Media Network Experience: Expertise with Orange Apron Media, Lowes Media Network, Walmart Connect, Amazon, and other retail media platforms including their individual reporting and campaign development platforms.
• Website Optimization and Analysis: Experience reviewing owned digital platforms (brand websites) and utilizing Google Analytics and Adobe Analytics to recommend optimizations.
• Analytical Skills: Ability to interpret data, assess campaign performance, and make informed decisions and recommendations to agency partners and retail media networks.
• Full Funnel Paid Media Tracking: Ability to track audiences from National Media throughout their journey – from initial media engagement, through our owned websites, and/or to retail sites for conversion.

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $90,000.00 - $100,000.00 . This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 25085568

Job Locations: United States, OH, Westlake, OH

Contact information for application-related questions: [email protected]

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