Marketing Business Analyst

Manifest Solutions is currently seeking a Marketing Business Analyst for a hybrid position in Columbus, OH.

• Primary focus is acting as a Marketing HubSpot Administrator.
• Provides best-in-class guidance and subject matter expertise for leveraging HubSpot capabilities as well as system controls and integrity.
• Includes optimizing existing functionality as well as capitalizing on emerging trends and opportunities, through process as well as system enhancements.
• This role can develop and present recommendations leading to implementation of Marketing campaigns.
• The role may also help to define key business deliverables and metrics that matter, guiding the approach and measuring success.
• Operates in a highly dynamic and collaborative environment, guides and communicates the capabilities of HubSpot to support the Marketing and Sales teams.
• Seeks stakeholder input to drive consensus where needed to ensure full capabilities are met.
• Establishes and analyzes regular report metrics and related results, helping to provide suggestions for improvement tactics, and then executes accordingly.
• Administers system access in conformance with appropriate protocols and roles.
• Performs system functionality validation and resolves error diagnostics, including system integration checks, hard bounce, and sender scores, conducts root cause analysis, and addresses immediate needs and remediation to prevent recurrence.
• Provides regular reporting of system utilization, results, and accomplishments in concert with business objectives.

Qualifications:

• BA/BS degree in Marketing/Business Management, or Computer Science/Information Management, with interest and aptitude in marketing, sales and technology.
• A minimum of 2 years’ experience with utilizing and administering HubSpot marketing automation platform. Certifications in marketing automation platforms a plus.
• Experience with email and landing page development, custom data objects, forms tracking, closed loop reporting, analytics, and integration with Salesforce.com and other applications.
• A strong working knowledge of Salesforce.com CRM, related utilization by marketing and sales teams, and associated metrics to gauge marketing results.
• Familiarity with Seismic and/or similar content management platforms a plus.
• Requires understanding of optimal customer lead journeys in coordination with marketing and sales processes and the ability to define and track success measures.
• Exceptional organization and communication skills, and ability to thrive in a dynamic marketing environment.