Vice President Marketing Strategy, Offers & Shopping

Description

Join us in Chase Offers & Shopping where you will have the opportunity to shape the future of consumer marketing and redefine how customers experience our products. We are committed to delivering exceptional value and empowering our customers to make the most of their Chase experience. Be a part of a team that thrives on creativity collaboration and making an impact.

As a Vice President of Marketing Strategy within Offers & Shopping you will play a pivotal role in shaping and advancing our long-term owned channel strategy with a strong emphasis on email marketing. Leveraging your comprehensive understanding of the email marketing process and data you will craft strategic recommendations that significantly enhance our business impact. Your expertise in creative and messaging strategies integration of data and implementation of best practices will help drive results. By working closely with the product team to interpret signals and the execution team to implement strategies you will ensure cohesive alignment and effective execution of campaigns. Leading a team of 2-3 direct reports you will mentor and empower them to successfully execute the strategy and spearhead new campaign initiatives.

Job Responsibilities

• Lead the strategy for email and owned channel communications overseeing a team to execute these strategies effectively.
• Develop and execute email marketing strategies with minimal oversight ensuring alignment with our customer-centric approach that leverages all owned channels when applicable (email banners nudges etc.).
• Analyze data to inform strategic recommendations and optimize email marketing efforts.
• Manage the end-to-end process from ideation to execution of new email campaigns.
• Craft compelling creative briefs and leverage insights to drive creative execution.
• Collaborate with product and execution teams to ensure strategic alignment and successful campaign delivery.
• Employ creative problem-solving skills to enhance marketing strategies and overcome challenges.
• Foster strong relationships across teams and proactively address cross-channel issues.
• Mentor and develop direct reports to effectively implement marketing strategies.

Required qualifications capabilities and skills

• A minimum of 7 years of professional experience in marketing strategy with a focus on email marketing.
• Demonstrated ability to utilize data for strategic decision-making.
• Experience in writing creative briefs and driving creative execution.
• Comprehensive understanding of the email campaign lifecycle from ideation to execution.
• Strong problem-solving skills and a creative mindset.
• Self-motivated and capable of independently driving initiatives forward.

Preferred qualifications capabilities and skills

• Passionate about email marketing and committed to continuous improvement.
• Experience in eCommerce or retail/shopping environments with a strong understanding of digital marketing strategies and customer engagement.
• Ability to think holistically and develop integrated strategies across channels.
• Excellent relationship-building skills and adept at collaborating with diverse teams.
• Proven track record in resolving complex cross-channel challenges.
• Prior work experience with marketing platforms like MovableInk to optimize and personalize campaigns.

Required Experience:

Exec