Associate, Enterprise Initiatives & Brand Governance

Become a part of our caring community and help us put health first

Become a part of our caring community and help us put health first

Are you detail-oriented and passionate about protecting brand integrity? As the Associate, Enterprise Initiatives & Brand Governance, you'll support the development and execution of marketing strategies that span Humana's enterprise and brand portfolio as well as the implementation Humana's brand standards across all marketing and communication touchpoints.

Role Responsibilities

• Support enterprise-wide marketing initiatives , contributing to the planning and execution of programs that span multiple brands, business units, and strategic priorities.

• Contribute to annual planning and intake processes , helping create and refine annual plans, business intake briefs, and marketing briefs.

• Partner cross-functionally to enable cohesive storytelling , working with Brand Strategy, Product Marketing, Corporate Communications, and other teams to ensure consistency across enterprise initiatives.

• Collaborate with Customer Lifecycle Marketing (Got to Market) teams , supporting campaign development and activation within an agile pod model while ensuring alignment with brand strategy, guidelines, and tone of voice.

• Ensure campaign alignment to brand and experience standards , supporting adherence to approved marketing strategy, brand positioning, and customer experience principles.

• Manage campaign coordination and execution support , tracking deliverables, timelines, feedback, and revisions to enable smooth and on-time execution.

• Maintain and evolve brand governance tools , supporting the development, organization, and ongoing management of brand guidelines, templates, messaging frameworks, training resources, and playbooks.

• Support brand audits and compliance efforts , gathering examples, tracking findings, and summarizing insights and recommendations to improve consistency and adherence.

• Champion consumer-centric thinking , ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals.

Use your skills to make an impact

This position operates under Eastern Standard Time (EST). This position will also require up to 10% travel.

Use your skills to make an impact

Qualifications

Required:

• Bachelor's degree.

• 3+ years of experience in brand governance, brand strategy, marketing strategy and execution, brief development and content reviews.

• Excellent communication and collaboration skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred:

• Bachelor's degree in Marketing, Communications, or related field.

• Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations.

• Proven ability to operate brand management platforms or digital asset management systems.

• Experience supporting brand audits and reporting on adherence metrics.

• Strong understanding of brand standards, tone of voice, and visual identity systems.

Additional Information

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$86,300 - $118,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 01-18-2026

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our