Market Sales Manager - Columbus (GolfNow)

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

The Market Sales Manager will research and drive sales for all software products and services under the GolfNow umbrella. They will have ownership of the full sales cycle from prospecting, lead generation, cold calling, relationship building, and account penetration. The Market Sales Manager will also be responsible for account management and growing their existing book of business.



Job Duties

• Strong account management and relationship building experience
• Outside Sales calls to Golf Courses partners and prospects
• Preparation, presentation, and closing of customized golf course solutions
• Documentation of sales activities into CRM database
• Report generation of sales activities and revenues to be submitted to Regional Director on a regular basis
• Assist with market/course analysis to include web checks and opportunity email programs
• Implement marketing strategies to grow partner rounds and revenue
• Management responsibility of Multi-Course Operators relationships, as assigned by supervisor

The Market Sales Manager will be expected to become the expert on the local golf economy, which includes detailed knowledge of the golf courses, golf marketing outlets, market leaders, decision-makers, macroeconomic issues, and key competitors. The Market Sales Manager will use this detailed knowledge, under the assistance of their Area team to maximize the key performance metrics of the market. These metrics include: Number of Golf Course Clients & Overall Penetration, Product Adoption, Tee Time Utilization rates, and Local Customer (golfers) levels.

Basic Requirements:

• 5+ years of relevant experience
• Computer/Internet experience required
• Excellent communication and negotiation skills

Desired Characteristics:

• Experience with online distribution platforms/technology is a plus
• Salesforce or similar CRM experience
• College degree, preferred
• Business acumen with a problem-solving attitude
• Sales development and/or strategy experience
• Digital sales and marketing experience is a plus
• Proven track record of meeting and exceeding metrics and goals
• An ability to deliver on role duties and answer inquiries in a timely manner

Additional Requirements:

• Must reside in or be willing to relocate to the greater Columbus, Ohio area.
• Must be able to travel regularly, work overtime, and on weekends as necessary.
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.