Director of Marketing & Communications

Job Description

Job Description

The Dawes Arboretum is actively recruiting a Director of Marketing & Communications to join the organization’s Leadership Team. This role will be responsible for the creation, execution, and management of all marketing, communications, and brand engagement strategies that will continue to position The Arboretum as a valuable community resource and regional attraction.

Serving as the primary point of contact for The Dawes Arboretum brand voice, the Director of Marketing & Communications will spearhead annual and long-term programs, foster media and communications relationships, and creatively seek new ways to promote The Arboretum’s image, mission, and vision.

Some of the specific responsibilities of this position include but are not limited to:

· In partnership with the Leadership Team, create, develop, and implement an annual organization-wide marketing and communications plan.

· Collaborate, review, and oversee the creation of in-house and external communications and branded efforts including brochures, newsletters, signage, exhibition collateral, advertisements, radio and television spots, production pieces, logos, graphics, website, and digital messaging.

· Develop, research, execute, and evaluate all advertising, public relations, and promotions on local, regional, and national levels.

· Identify potential new markets, innovative program offerings, and customer service improvements through surveys and research.

· Partner with team members to develop, gather, analyze, and report visitor metrics and marketing outcomes for making recommendations; develop best practices that increase awareness, activate revenue, and improve organizational efficiencies.

· Foster professional consultant and vendor relationships and seek strategic partnerships and collaborations.

· Develop and implement any necessary crisis communication strategies.

· Lead and develop a high-performing team of marketing and communications professionals.

· Ensure departmental participation and support at all Arboretum events or programs and serve on any internal operational or Board-related committees.

If the above speaks to you, please submit your cover letter and resume demonstrating the following:

· Bachelor’s degree in Marketing, Communications, Public Relations, or related field; or an equivalent combination of education and experience.

· Five (5) years of creative and leadership experience.

· Proven organizational and time management skills, with a strong attention to detail.

· Excellent written and verbal communication skills, with the ability to respond effectively to sensitive inquiries or complaints. Ability to write speeches and articles from a brand voice. Ability to speak professionally with staff, members, volunteers, visitors, groups, the public, and/or board of trustees.

· Demonstrated experience reading and interpreting contracts and vendor agreements.

· Previous knowledge and experience with Adobe Creative Suite and/or Adobe Creative Cloud.

· Previous non-profit and/or public garden experience a plus.

· Valid driver’s license and evidence of insurability.

· Ability to pass a pre-employment drug screen and background check.

Organizational Culture

At The Dawes Arboretum our staff members are dedicated team players, determined problem solvers, and resourceful stewards who are committed to an atmosphere of respectful, honest, and open communication. Our work environment is one of high energy, high activity, and mutual support. We provide opportunities for learning and professional development, and a gratifying work experience.

The annual salary range for this position is $70,000-$80,000.

The Dawes Arboretum is an Equal Opportunity Employer. Employment decisions at The Arboretum will be made without regard or consideration of an individual’s race, color, religion, sex, pregnancy, national origin, age, disability, sexual orientation, gender identity or expression, disability, marital status, veteran or military status, genetic information or any other protected status. The Dawes Arboretum values diversity and is committed to creating an inclusive environment.