Business Development Marketer POST NUMBER: 470439

Client: Home Care Organization (Non Skilled)

Role: Home Care Business Development Marketer

Pay Rate: $60,000 – $75,000 base salary performance-based incentives

Location: Ohio, Cleveland/ Akron (Northeast Ohio Territory)

Position Overview

The Home Care Marketer will be responsible for driving census growth and expanding referral partnerships within the local healthcare community. This role focuses on building strong relationships with hospitals, physicians, rehabilitation centers, senior living communities, and case managers to increase referrals and brand visibility. The ideal candidate is relationship-driven, results-oriented, and experienced in healthcare outreach.

Key Responsibilities

• Develop and execute territory marketing plans to drive patient referrals and admissions

• Establish and maintain strategic partnerships with hospitals, discharge planners, physicians, rehabilitation facilities, and senior living communities

• Conduct in-person outreach visits, presentations, and networking meetings within the assigned territory

• Educate referral sources on services, care programs, and differentiators

• Track referral activity, conversion metrics, and market trends

• Collaborate closely with clinical and intake teams to ensure seamless transitions and superior onboarding experiences for new patients

• Represent the organization at community events and healthcare networking functions

• Maintain CRM records and provide regular pipeline and performance reports to leadership

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (preferred)

• 1 years of healthcare marketing, home care marketing, or business development experience

• Established relationships within the local healthcare community strongly preferred

• Strong understanding of Medicare/Medicaid and home care services

• Excellent communication, presentation, and relationship-building skills

• Self-motivated with the ability to work independently in a field-based role