Catering Sales and Event Manager
- Solicit new and existing accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication.
- Understanding of both monthly forecasting and the annual budget process, as well as pace and productivity.
- Understanding of yield management skills and the use of historical data.
- Experience evaluating every catering business opportunity to maximize revenue and profitability while achieving customer expectations.
- Participate in the research of the competition's products, services and pricing and use it to develop strategic business plans.
- Maximize revenue by selling all facets of the hotel to previous, current and potential clients, including room rental, A/V and other revenue generation opportunities.
- Experience selling to a variety of market segments.
- Consistently book repeat business by having a track record of long-term client relationships.
- Actively participate in industry related organizations (NACE, MPI). Actively participate in community/civic activities to maintain awareness within community and to create booking opportunities.
- Knowledge of sales techniques including closing skills as well as negotiating skills.
- Comfortable with hotel site inspections and client presentations.
- Participate in trade shows and sales blitzes.
- Some experience utilizing creative skills to provide innovative set-ups, menus, and functions for groups. Ability to generate creative and innovative menus while working closely with Chef on pricing specialty menus.
- Work closely with banquet department on operations and event execution, ability to quickly evaluate alternatives and decide on a plan of action.
- Provide overall direction, coordination, and ongoing evaluation of operations of catering events sold. Detailed execution of all banquet event orders generated by the associate.
- Experience providing A/V equipment and operating A/V as a profit center.
- Effective use and teaching of computers, specifically Delphi, Word and Excel.
- Knowledge of market trends, competition, and key hotel customers.
- Ability to work with outside vendors to ensure client satisfaction for all events/groups.
- Comply with attendance rules and be available to work on a regular basis.
- Perform any other job-related duties as assigned. Qualifications and Skills
- Prior experience in the field of hospitality with specific experience in catering sales is essential.
- 1+ year in catering sales required.
- Must have experience at a similar size and quality hotel.
- High School Diploma or equivalent required; Bachelor's Degree preferred.
- Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel, and Delphi.
- Advanced knowledge of sales skills, revenue management, training, and motivation of peers.
- Knowledge of hotel features, benefits, and competing hotels within the market.
- Knowledge of hotel operations, including marketing plans, security and safety programs, personnel and labor relations, preparation of business plans, repairs, maintenance, budget forecasting, quality assurance programs, hospitality law, and long-range planning.
- Ability to work effectively under time constraints and deadlines.
- Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.
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