General Manager, Branch Operations

Position Summary:
The Branch General Manager is responsible for the overall performance of a local branch, including sales, field operations, customer satisfaction, and administrative compliance. This role oversees the daily execution of services, manages field and office teams, and ensures that the branch meets or exceeds revenue, profitability, and quality targets. The General Manager acts as the local leader and culture carrier, partnering with shared services teams (HR, Accounting, IT, Sales, Marketing) to align branch execution with platform-wide standards.

Key Responsibilities:

1) Branch Leadership & Strategy

• Own the P&L and budget performance of the branch, with full accountability for revenue growth and margin improvement.
• Develop and execute local plans for customer acquisition, service line expansion, and crew productivity.
• Lead and inspire a team of Sales, Operations, Admin, and Field staff, fostering a high-performance, safety-first culture.
• Represent the branch in regional leadership meetings, reporting on KPIs and business performance.

2) Sales & Customer Success

• Oversee all local sales and estimating activity, ensuring proposals are accurate, competitive, and profitable.
• Drive customer growth through account expansion, cross-selling, and upselling across service lines (design-build, maintenance, enhancements, snow).
• Maintain strong client relationships, ensuring retention, satisfaction, and responsiveness to customer needs.
• Collaborate with Marketing and Business Development on local lead generation and branding initiatives.

3) Operations & Production

• Ensure jobs are delivered on time, on budget, and to the company’s quality standards.
• Manage crew deployment, equipment utilization, and materials delivery in coordination with field supervisors and purchasing.
• Conduct regular job walks, quality audits, and safety reviews to identify training needs or process gaps.
• Oversee equipment, fleet, and tool accountability at the branch level in coordination with the Fleet & Safety Manager.

4) Administrative Oversight

• Ensure local compliance with payroll processes, timekeeping, HR documentation, and purchasing workflows.
• Supervise the Branch Administrator, Office Manager, and/or Contract Administrator, ensuring accuracy in AR/AP, contract processing, and job costing support.
• Collaborate with Shared Services on forecasting, reporting, IT needs, and compliance requests.

5) People Management & Culture

• Lead recruiting, onboarding, coaching, and performance management for the branch team.
• Develop crew leaders and foremen through structured training and mentorship.
• Drive employee engagement and retention, especially among seasonal and field staff.
• Champion company culture, safety practices, and operational excellence.

Qualifications

• 7–10+ years of experience in landscaping, construction, or field-based branch operations, with at least 3 years in a leadership role.
• Proven track record of P&L responsibility, team leadership, and customer growth.
• Strong understanding of job costing, scheduling, estimating, and crew management.
• Proficient with business systems (Aspire or similar ERP, Microsoft 365, CRM tools).
• Excellent leadership, communication, and cross-functional collaboration skills.
• Bachelor’s degree preferred; equivalent field and management experience accepted.