Business Banking Marketing- Acquisition Campaign Management-Vice President

Job Description

Our department leads end-to-end acquisition across digital and direct mail, streamlining launches while ensuring full compliance and executional excellence. We build and empower a high-performing team that operates with speed, precision, and strong accountability. Through AI-enabled modernization, we enhance quality and drive measurable gains in direct-response outcomes.

As an Acquisition Campaign Manager on the Business Banking marketing team, you’ll run the day-to-day rhythm of Business Banking acquisition campaigns—turning priorities into executable plans, coordinating partners and approvals, and launching across digital and direct mail with high quality and control. Each day blends hands-on problem solving (targeting, creative, production, workflow bottlenecks) with coaching your team and optimizing performance through test-and-learn. You will directly drive new customer growth while protecting the customer experience and meeting strict compliance standards. You’ll also help modernize how campaigns are delivered by applying automation and AI to improve speed, accuracy, and results.

Job Responsibilities:

• Lead end-to-end acquisition campaign management across digital and direct mail
• Translate acquisition priorities into executable campaign plans (audience, message, channel mix, testing)
• Own campaign operating rhythm from planning through launch, optimization, and performance reporting
• Direct internal and agency creative workflows from briefing to production-ready deliverables
• Improve direct-response results through automation, simplification, and test-and-learn
• Ensure accurate, seamless customer journeys and high standards for experience quality
• Lead, coach, and develop direct reports; set norms for prioritization and delivery quality
• Resolve escalations across targeting, production, workflow bottlenecks, and approvals
• Partner with strategy, audience/list teams, and print/fulfillment to ensure execution readiness
• Engage Legal/Compliance early; enforce procedures, documentation, and audit-ready records
• Standardize tool and workflow usage to reduce rework and control gaps

Required qualifications, capabilities and skills:

• 6+ years in acquisition marketing, campaign management, or multi-channel direct marketing (digital and/or direct mail)
• Proven ability to manage multiple concurrent initiatives and prioritize effectively under tight timelines
• Strong end-to-end campaign execution skills from planning through in-market optimization
• Demonstrated people leadership capability (coaching, feedback, performance management, capacity planning)
• Strong stakeholder management across matrixed partners and external agencies
• Experience partnering with risk-facing teams (Legal, Compliance) and navigating formal approvals/controls
• High attention to detail with disciplined documentation and audit-ready process rigor
• Strong written and verbal communication; ability to influence and operate in ambiguity with accountability
• Results orientation with a test-and-learn mindset to improve response and efficiency
• Technology-positive, AI-forward mindset focused on improving speed, accuracy, and quality

Preferred qualifications, capabilities and skills:

• Bachelor’s degree preferred
• Financial services marketing experience
• Agency-side campaign leadership experience
• Experience supporting marketing transformation (tooling modernization, workflow redesign)
• Hands-on exposure to automation and AI-enabled marketing workflows
• Direct experience improving direct-response performance through testing and optimization
• Experience managing print/production/fulfillment partners for direct mail

Additional Information:

• Collaborative, fast-paced environment with multiple concurrent launches and tight timelines
• Role requires strong control discipline, documentation, and audit-ready execution
• Frequent cross-functional coordination with Strategy, Audience/Targeting, Creative, Production/Fulfillment, Legal, and Compliance
• Focus on continuous improvement through automation and AI-driven marketing transformation

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.