Senior Product Associate - (MAP) Marketing Data Platforms

Job Description

Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world’s most innovative financial organizations. Join our team to shape the future of marketing data platforms and drive impactful business outcomes.

As a Senior Product Associate in Marketing Data Platforms, you will play a crucial role in developing and optimizing products that leverage user research and customer feedback. You will be at the forefront of enabling emerging technologies, such as agentic AI, across all CCB lines of business. Your hands-on data skills and ability to build proof-of-concepts will accelerate product development cycles and ensure the integrity of critical data connections. Collaborate closely with cross-functional teams to drive innovation and success.

Job Responsibilities

• Partner with the Product Manager to identify new product opportunities through user research and discovery.
• Plan for upstream and downstream implications of new product features on the overall product experience.
• Support user research, journey mapping, and market analysis to inform the strategic product roadmap.
• Analyze, track, and evaluate product metrics, ensuring alignment with time, cost, and quality targets.
• Write requirements, epics, and user stories to support product development.
• Identify opportunities for modern technologies, such as agentic AI, to optimize marketing outcomes across CCB LOBs.
• Apply hands-on data analysis skills using SQL, Alteryx, Tableau, and Excel to explore data, troubleshoot issues, and validate data integrity.
• Build data-driven proof-of-concepts to test hypotheses and inform product development.
• Translate business needs into clear, technically informed requirements for engineering teams.
• Partner with marketing analytics, growth teams, and stakeholders to ensure data solutions meet objectives.
• Manage relationships and technical interactions with third-party vendors.

Required Qualifications, Capabilities, and Skills

• 3+ years of experience or equivalent expertise in product management or a relevant domain area.
• Proficient knowledge of the product development life cycle.
• Experience in product life cycle activities including discovery and requirements definition.
• Developing knowledge of data analytics and data literacy.
• Strong proficiency in SQL for complex data querying, analysis, and validation.
• Hands-on experience with data manipulation and transformation tools such as Alteryx, Tableau Prep, or Dataiku.
• Experience utilizing data visualization tools like Tableau and spreadsheet software like Excel.
• Experience translating complex data requirements and business needs into actionable product specifications and user stories.
• Strong analytical, problem-solving, and critical thinking skills with a data-driven mindset.

Preferred Qualifications, Capabilities, and Skills

• Experience with scripting languages (e.g., Python) for data manipulation, automation, and/or interacting with APIs.
• Direct experience working with data from Mobile Measurement Partners (MMPs), Multi-Touch Attribution (MTA) providers, and/or aggregated campaign reporting platforms.
• Familiarity with cloud-based data warehousing or data lake solutions (e.g., Snowflake, Google BigQuery, Amazon AWS).
• Understanding of data modeling, schema design, and/or data governance principles.
• Experience working with data for A/B testing or marketing experimentation.
• Deeper domain knowledge within the marketing analytics or advertising technology ecosystem.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm’s data sharing principles of security, customer control and convenience, and privacy.