Sales Representative, Industrial Liquid & Powder Coatings/E-coat

Axalta Coating Systems
Columbus, OH

Sales Representative, Industrial Liquid & Powder Coatings/E-coat

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Job Summary:

Due to its continued growth, Axalta is currently seeking a Sales Representative to enhance existing relationships and develop new opportunities for our General Industrial Business. The Sales Representative will manage a dynamic territory with excellent growth opportunity, so the candidate should possess an understanding of the Liquid & Powder Coatings and E-coat industry . This individual will also be expected to provide excellent customer service, be a strong ambassador of the company’s values and possess the ability to drive sales growth. The candidate must be able to effectively collaborate with all members of Axalta’s Commercial, Technology and support functions.

Work Location: This role requires a local presence within one of the following states to allow for onsite visits at customer sites and is not eligible for relocation: OH, IN, MI or KY.

Key Responsibilities:

  • Provide sales support to accounts in an assigned territory and partner with clients to develop new business plans & opportunities.
  • Establish relationships with new clients.
  • Service customer needs through trials, start-ups, troubleshooting, training and ongoing account maintenance.
  • Assist customers with product selection, testing and performance specifications.
  • Conduct customer training at customer locations and at local Axalta facility.
  • Continuous expansion & growth of territory profitability.

Qualifications:

  • High School diploma required with Bachelor’s degree in a technical or business discipline preferred.
  • 5+ years industrial sales & territory management experience required with powder/liquid/e-coat coatings alignment strongly preferred.
  • Knowledge of Powder/Liquid/E-coat application techniques and finishing equipment is an added plus.
  • Strong training & presentation skills.
  • Experience with Salesforce or similar CRM.
  • MS Office proficient.
  • Spanish language skills an added plus.
  • Travel required: approx. 50% (primarily local).
  • Highly self-motivated and an independent performer.
  • Strong communication skills, both written and verbal, with demonstrated ability to communicate across all levels within the organization.
  • Strong customer service aptitude and teamwork skills.
  • Excellent organizational and time management skills with ability to prioritize tasks.

This is an active opening for which we are recruiting to fill immediately.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.


Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

Recruitment Fraud Alert : We take candidate safety seriously. If you believe you’ve encountered a fraudulent job posting claiming to represent our company, please include a link or screenshot and report it to [email protected].

4 - Sales Workers (EEO-1 Job Categories-United States of America)
Posted 2026-04-09

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