Marketing Strategy Manager / Director

Marketing Strategy Manager/Director

SUMMARY:

Aeroseal is looking for a Marketing Strategy Manager/Director, that will assist us in our mission by partnering directly with the EVP/GM of each business unit and their senior staff to understand the market, build out plans that deliver strong and measurable contributions to business growth, and orchestrate the delivery of those plans in partnership with our content, communications, growth, sales enablement, events, and digital marketing teams.  Collaboration is key. 

To be successful in this role, you'll need to have experience across the spectrum of marketing, communications, solution launch, and event management, ideally in a fast-paced environment in the construction, building technology, HVAC, energy efficiency, or a related field.   Since you'll be engaging with senior sales leaders and product managers, experience partnering with similar senior levels of management to both listen and learn and also present your proposals in a compelling fashion will be key.  

Role Competencies: 

• Visionary and strategic marketing mindset with the ability to execute in complex, evolving environments. 

• Entrepreneurial, proactive approach with proven success building and scaling high-performing marketing programs. 

• Highly collaborative, adaptable, and quick learner. 

Key Responsibilities: 

• Collaborate with the Business Unit leadership team to understand growth objectives, market dynamics, and customer needs.

• Design and orchestrate a scalable marketing strategy in alignment with these goals. 

• Develop and own the business-unit-specific marketing strategy, ensuring alignment with Aeroseal brand guidelines, voice, and overall marketing framework. 

• Transition business unit marketing efforts from a reactive, tactical service model to a strategic, proactive function with clear alignment and contribution to business goals. 

• Manage the creation of marketing assets across multiple media types that reflect the unique value of proposition and varying segments. 

• Identify and prioritize marketing opportunities to expand our reach, engagement, and response from clients. 

• Orchestrate the delivery of the strategic plan with our functional marketing team members. 

• Own accountability for the results of the delivery, optimizing for maximal performance and impact. 

• Leverage AI tools to optimize marketing performance and outcomes.

• Strong executive presence with the ability to challenge assumptions, influence without authority, and drive alignment across cross-functional senior teams. 

QUALIFICATIONS/REQUIREMENTS:

• 10+ years of marketing experience in construction, building technology, HVAC, energy efficiency, or related field.

• Proven success leading marketing strategy development and orchestration in partnership with senior sales and business leadership with demonstrable contributions to the business.

• Deep understanding and sense for marketing, and an ability to build trust among senior peers.