Senior Director of Business Analytics

Job Title: Senior Director of Business Analytics

Department: Business Analytics and Technology

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Reports to: SVP of Business Strategy

Job Summary

The Business Analytics team is central in how FCC understands and delivers for our fans and is tasked with collecting and analyzing data to improve our understanding of fans. We make decisions based on this data to improve facilities, drive pricing decisions, and the enhance fan loyalty and satisfaction. The Senior Director of Business Analytics is a hands-on leader who will help set this strategy, the roadmap, and the operating model for our end-to-end data and analytics functions to achieve the strategic goal. You will lead a large‑scale Salesforce implementation and reimagine our analytics operations—from ingestion and orchestration through the warehouse, semantic layer, BI, and activation—so customer and commercial workflows run on governed, high‑quality data. This role will mentor, build, and scale a high-performing team, modernize our data platform and processes, and deliver trusted, actionable insights that power decision-making. You’ll partner with business leaders to define KPIs, enable self-service analytics, and ensure our systems and data are secure, compliant, and built to scale.

What You’ll Do:

• Business Analytics Management and Leadership
  • Own the data & analytics strategy and operating model by setting the vision, roadmap, and tracking measurable outcomes
  • Build, mentor, and retain a multidisciplinary team across data, reporting and CRM
  • Establish delivery cadences, SLAs, standards, and quality benchmarks; drive adoption and measurable impact.
  • Manage budget, vendor relationships, and contracts; prioritize investments against strategic goals.
• Oversight and management of Business Analytics staff across the core functions
  • Data Integration, Data Warehousing & Management —Oversee the Director of Business Analytics leading the development of platform architecture, APIs, orchestration, ELT standards, warehouse/lakehouse, modeling & semantic layers, data quality and lineage/catalog, privacy/access controls, and ownership of the enterprise schema and data dictionary.
  • Analytics & Reporting: Define KPI frameworks with executives; deliver standardized, automated dashboards and predictive/diagnostic analyses; enable self‑service and drive adoption.
  • CRM Functionality: Lead Salesforce (Sales CRM, Marketing Cloud, Data Cloud), ticketing, and marketing automation integrations; drive user enablement, permissions, workflows, data hygiene, and audience segmentation.
• Cross-functional Collaboration
  • Assist other departments turn complex analysis into clear narratives and decisions for operational and strategic impact.
  • Work with ticketing and partnerships teams to standardize KPIs and automated reporting; integrate ticketing data; enable demand/yield forecasting and CRM‑driven workflows to boost rep adoption.
  • Align with marketing and community to define lifecycle KPIs and attribution; operationalize audience segments and journeys in CRM/Data Cloud; deliver simple impact dashboards and insight‑to‑action rituals.
  • Champion data literacy with playbooks, training, and office hours
  • Ensure report OKRs, ROI, risks, and wins to leadership.

What You’ll Need:

• Bachelors required; Master’s (quant/tech/business) preferred or equivalent experience
• 5-8+ years in data/analytics leadership; 5+ years leading managers and multi‑disciplinary teams.
• Proven experience in the Salesforce ecosystem including Sales CRM, Data Cloud, Marketing Cloud
• Experience and knowledge in leading a team responsible for:
  • Architecture & Engineering: Cloud data platforms (warehouse/lakehouse), APIs, ELT/ETL, orchestration/CI‑CD, observability, cost/performance tuning.
  • Data Management: Dimensional/entity modeling, semantic layers, data quality, lineage/catal og, RBAC/ABAC; ownership of schema and data dictionary.
  • Analytics & BI: KPI frameworks, automated reporting, self‑service enablement, predictive/diagnostic analytics; strong SQL (Python/R a plus).
• Practical experience working with legal teams in implementing privacy, security, and retention controls.
• Demonstrated success in Agile practices, backlog/portfolio management, vendor and budget ownership, exceptional communication and storytelling.

What You’ll Bring:

• A strategic thinker and hands‑on builder who can set the north star and dive deep to unblock teams.
• Outcome‑oriented with a bias for adoption, KPI impact, and decision enablement.
• Data stewardship mindset—quality, governance, security, and compliance.
• Customer‑centric communicator who translates data into simple, actionable narratives.
• People developer who grows inclusive, high‑trust, high‑performance teams.
• Collaborative change agent who balances speed with alignment and enablement.
• Curious, iterative problem‑solver with ability to measure success.

Why You’ll Love FCC:

• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches

About FCC

Founded in 2015, FC Cincinnati is a Major League Soccer team based in Cincinnati, Ohio. After achieving significant growth and success in the United Soccer League, the team joined MLS in 2019. FCC won the 2023 Supporters’ Shield – the annual award given to the team with the most points in the regular season – and clinched a spot in the 2023 MLS Playoffs for the second straight year. With a diverse ownership group with strong ties to Cincinnati, the club strives to unite the community both on and off the pitch through FCC Foundation, and its dedication to improving the lives of children through soccer and those in the West End Community. FC Cincinnati are committed to ongoing growth and recognizing the vital importance of company culture. The club’s DNA code, created by the staff for the staff, is actively implemented every day. FCC has been recognized locally and nationally as one of Sports Business Journal’s Best Places to Work in Sports 2023, named to the Honor List as one of “75 Great Sports Companies to Call Home”; on the Business Courier’s Fast 55 as one of Greater Cincinnati’s fastest growing private companies; and named to The Enquirer’s Top Workplaces 2024.

Learn More!

TQL Stadium: learn more

Mercy Health Training Center: learn more

MLS NextPro: learn more

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.