New Home Sales Manager - Rockford Homes

Ready to take the next step in your new home sales career?

New Home Star, in partnership with Rockford Homes, is seeking a motivated sales leader to join the Rockford Homes team in Columbus, OH! Founded in 1985, Rockford Homes has grown into Central Ohio’s largest family-owned and privately held homebuilder, earning a reputation for building high-quality homes in prime locations at competitive prices. With over 40 years of experience and three generations of family leadership, Rockford continues to focus on innovation, customer satisfaction, and lasting value. Today, they offer single-family homes across 25 Central Ohio communities, supported by a state-of-the-art Design Center for personalization. Their dedication extends to their employees as well—fostering a supportive, growth-oriented culture built on stability, teamwork, and professional development, making Rockford Homes a place where exceptional communities and exceptional careers are built.

New Home Star is looking to find a driven New Home Sales Manager to join this builder's team to provide support, training, and guidance to the Rockford Homes sales team. This is your chance to help lead sales performance, mentor a talented team, and shape a community—all while advancing your own career in a supportive and dedicated team. If you have established new home sales experience and you are ready to take the next step in your career, we encourage you to apply!

Key Responsibilities:

• Team Leadership & Development: Oversee and support daily sales team operations while driving achievement of sales goals and fostering professional growth through training, mentorship, and consistent guidance.
• Recruitment & Supervision: Hire, onboard, and manage 10+ team members; conduct performance reviews, provide coaching, and enforce company policies.
• Training: Train team on corporate systems (Mark Systems, HubSpot CRM) and support ongoing development to sharpen sales skills, product knowledge, and adoption of discovery-based training.
• Market & Community Engagement: Analyze competitive market data, support model openings, lead marketing/outreach initiatives, and manage community positioning.
• Customer & Relationship Management: Use CRM tools to manage sales activities and ensure positive customer experiences measured through Avid Ratings.
• Collaboration & Communication: Act as liaison between sales, homeowners, production, and office staff to resolve issues and ensure smooth operations.
• Meetings & Projects: Lead weekly team encounters, monthly sales meetings, and assist with special projects as needed.

Role Requirements:

• Availability: Must be able to work onsite during business hours, Monday through Friday. Weekend availability to respond to team members is required. Must be able to travel to Dayton for day trips 2-4 times a month.
• Experience: 4+ years of professional experience and proven success in new home sales or a related sales role required. Previous leadership experience required.
• Skills: Effective communication, strategic thinking, time management, and problem-solving.
• Leadership Potential: Passion for mentorship and coaching to support team development and achieve sales success.
• Tech Proficiency: Advanced computer skills, including CRM tools, Zoom, MS Office Suite (Excel, Word, PowerPoint), and the ability to quickly adapt to new technologies. Hubspot and Marks Systems experience preferred.
• Other Requirements: Reliable transportation, valid driver’s license, and current liability insurance.

Benefits:

• This opportunity offers a base salary (starting at $140,000). The base salary is negotiable depending on experience, expertise, and credentials. Contingent with hitting sales and performance goals, the yearly earning potential for the role is anticipated to be $200,000 - $225,000+.
• The role is a full-time, W2 position that offers a comprehensive benefits package, including health, dental, 401K, paid sick leave, and vacation time.

Take the Next Step!

If you are ready to move forward in your new home sales career, we encourage you to apply! More information about Rockford Homes can be found on their website and LinkedIn page .

Please Note: This position is being facilitated by New Home Star on behalf of Rockford Homes as part of a recruitment partnership.

Rockford Homes is committed to attracting, developing, and retaining diverse talent. Rockford Homes is an equal-opportunity employer committed to maintaining a drug-free workplace.