Marketing Strategist and Graphic Designer

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The Marketing Strategist and Graphic Designer will be responsible for all internal and external collateral creation, ensuring the Christian Village Communities' brand remains consistent and maintained, and will utilize the marketing platforms, strategies, and products available to further drive revenue and positive engagement with the brand.

The Marketing Strategist and Graphic Designer position will report directly to the Vice President of Marketing and Business Strategy.

Essential Job Duties

Website Management

• Managing and/or supporting content and marketing campaigns to support brand awareness and lead generation activities.
• Managing and maintaining all aspects of the corporation's website on an ongoing basis, including writing and adding new blogs, creating and posting newsletters, and activity calendars.
• Monitoring key online marketing metrics to track success, including analyzing digital data to draw key recommendations around website optimization.
• Utilizing latest SEO optimization techniques to improve keyword rankings and increase organic traffic to website.

Social Media Management

• Overseeing all social media platforms, closely monitoring them and promptly responding to messages.
• Develop and implement creative social media strategy, building and scheduling posts on an ongoing, regular basis on Facebook, Twitter, LinkedIn.
• Create and manage paid social media ad campaigns.
• Conduct social media audits to ensure best practices are being used.

Graphic Design

• Collateral creation including but not limited to postcards, brochures, print ads, company newsletters.
• CVM app oversight and management.
• CVC-TV oversight

General

• Assisting HR Department with recruiting through posting jobs online and keeping job postings updated.
• Working strategically with management to identify opportunities to accelerate sales processes, capitalize on emerging market developments and strengthen our customer / partner value proposition.
• Researching, presenting and initiating new marketing best practices.
• Staying up to date on the latest digital trends and advising on new opportunities to refine and innovate campaign tactics.
• Create and manage internal and external email lists for email campaigns.
• Filling the filming and photography needs for the corporation.

Qualifications

As this position produces public-facing materials and communications, strong grammar and proof-reading skills are required, along with the ability to write concise, outlet-appropriate content across multiple digital platforms (including social media, email, and websites). Additional qualifications include:

• Bachelor's Degree: experience in lieu of degree will be reviewed
• Experience managing social media platforms, tools, and channels
• Proven expertise in digital marketing strategies and platforms, including Google Analytics and Google Search Console, SEO, and PPC
• Proficiency in WordPress required
• Strong proficiency in Microsoft Word, Excel, PowerPoint and Outlook
• Attention to detail and organizational skills
• Ability to multi-task
• Graphic design experience required