Director, Web & Content Strategy

Job Classification:

Marketing & Communications - Marketing

Prudential Financial (NYSE: PRU) an industry leader in financial services for more than 150 years is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services including life insurance retirement solutions and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries Prudential empowers customers worldwide to achieve financial security.

The Business
Prudentials Brand & Marketing organization is central to driving growth deepening customer relationships and delivering experiences that reflect our purpose and values. We are a diverse team of strategists creatives and marketers who put the customer at the center of everything we do. Within Brand & Marketing the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.

The Role
We are seeking a Director Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for . This role will oversee a team of Web & Content Strategists and Specialists and will be accountable for ensuring a cohesive optimized and governed web experience that supports both growth and customer support objectives across the site.

Reporting to the VP Head of Web Strategy & Activation this leader will help define the strategic vision for manage the operating and engagement models for the team and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO/AEO strategy and implementation oversee website governance and manage agency and vendor relationships for content creation.

This is a hybrid role based in Newark NJ with onsite work expected 3 days per week.

What you can expect:

• Define and drive the overall web and content strategy for ensuring alignment with brand business and customer experience goals.
• Lead and mentor a team of Web & Content Strategists and Specialists fostering a culture of innovation collaboration and accountability.
• Oversee SEO and AEO strategy and implementation to maximize website discoverability performance and compliance with financial services standards.
• Establish and manage website governance frameworks including content standards accessibility compliance and operational workflows.
• Develop and maintain the operating model for the Web & Content Strategy team ensuring efficient processes and clear roles and responsibilities.
• Build and manage the engagement model with business partners to support strategic initiatives marketing campaigns and content needs.
• Collaborate with cross-functional teamsincluding Product Design Technology Analytics and Marketingto deliver cohesive customer-centric web experiences.
• Ensure content and experience strategies are optimized for both acquisition and servicing supporting full-funnel customer journeys.
• Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.
• Manage agency and vendor relationships for content creation ensuring quality consistency and alignment with strategic goals.
• Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making.
• Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.
• Stay ahead of digital trends regulatory changes and customer expectations to evolve the web and content strategy.
• Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.

What youll need to succeed:

• 8 years of experience in marketing digital content strategy web experience management or related roles with at least 3 years in a leadership capacity.
• Proven success in developing and executing enterprise-level web and content strategies in a regulated industry preferably financial services.
• Expertise in SEO/AEO content governance and digital experience optimization.
• Strong leadership and team management skills with experience building and scaling high-performing teams.
• Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.
• Experience with content management systems (e.g. Adobe Experience Manager) AI technologies SEO tools analytics platforms and accessibility standards.
• Strategic thinker with a track record of translating business goals into actionable digital strategies.
• Excellent communication and storytelling skills with the ability to articulate complex ideas clearly and persuasively.
• Experience managing external agencies and vendors to deliver high-quality content and experiences.
• Passion for customer-centric design financial literacy and delivering meaningful digital experiences.

Itd be a plus if you are familiar with:

• Agile methodologies and working in cross-functional product teams.
• Personalization platforms and strategies.
• Tools like Adobe Experience Manager Adobe Analytics Adobe Target Adobe Workfront Figma Qualtrics Gradial
• AI tools for content creation and optimization

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $164700.00 to $222700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills.

• Market competitive base salaries with a yearly bonus potential at every level .

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave .

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process please email .

If you are experiencing a technical issue with your application or an assessment please email to request assistance .

Required Experience:

Director