Social Strategy & Community Lead

Job Description

Job Description

We’re searching for a Social Strategy & Community Lead to bring our brand to life every day on Instagram, TikTok, and whatever platform is next. This is more than a posting job. It’s a storytelling, trend-spotting, culture-driving role that translates our company goals and values into scroll-stopping content that fosters a meaningful connection with our growing community. This person will set the social vision, define the calendar, lead performance strategy, and help make Jeni’s one of the most loved brands in the feed.

The Social Strategy & Community Lead will report to the Creative Director and be based in Columbus, Ohio. This role includes managing one direct report.

OUR COMPANY: Jeni’s Splendid Ice Creams is a modern American ice cream company dedicated to making better ice creams and bringing people together. Founded in 2002 by James Beard Award-winning ice cream maker Jeni Britton—who introduced a modern, ingredient-driven style of ice cream making that revolutionized the industry, forever changing the way ice cream is made—Jeni’s has emerged over the past two decades as the new standard by which all other ice creams are judged. Today, the creative-led, community-spirited company is a certified B Corporation with 95 scoop shops (and counting), an online shop with nationwide shipping at jenis.com, and distribution in top grocery stores across the country.

OUR MISSION: Team Jeni's is a nationwide team of people who bring their talent, hustle, guts, resilience and empathy (lots of heart, too) to making better ice creams and bringing people together. Working at Jeni's means devotion to service. Serving by caring about ourselves, each other, our communities, ice creams and customers. We are a force for good!

What you’ll do:

• Define the strategy for Jeni’s organic TikTok and Instagram channels and approach

• Build and nurture community, responding to comments and messages with confidence, warmth, and speed

• Expand Jeni’s presence on new and emerging social media channels

• Develop best-in-class content mix including content that is created independently, brand-produced, UGC and influencer-created

• Pitch social-first ideas and identify ways to extend the Jeni’s brand and story telling through digital content

• Partner closely with brand, creative, innovation, and digital / media teams to align on launches, moments, and messaging

• Stay ahead of platform trends, features, and algorithm shifts — and move fast when opportunities arise

• Write compelling, thumb-stopping copy and contribute to creative development across visual formats

• Set KPIs and oversee ongoing reporting and benchmarking

Qualified applicants will have the following education and experience:

• 4–6 years of hands-on social media experience, ideally on the brand side

• Fluency in the language, trends, and creators of Instagram, TikTok, and Gen Z internet culture

• A strategic mindset with a creative heart — you see how social drives business and builds brand love

• Experience developing and managing content calendars and working cross-functionally to bring them to life

• Comfort with analytics and using data to inform and improve content

• A genuine passion for food — especially what’s next in the culinary world — and an ability to translate flavors, textures, and food experiences into irresistible stories

• Curiosity, empathy, and enthusiasm for culture, community, and — of course — ice cream

The position is eligible for the following benefits:

• Competitive compensation

• Excellent insurance (health, dental, vision)

• Paid time off, including sick, vacation, and holiday pay

• 401k participation and 4% match on 401k contributions after 3 months of employment

• A one-month paid sabbatical after 3 years of continuous service

• Annual paid day to volunteer for a non-profit organization that matters to you

• 50% discount at Jeni’s Scoop Shops and online

Jeni's is an equal opportunity employer. Said our way, we love and honor differences, and we love sharing common values such as talent, hustle, guts, resilience, and empathy. Our differences are a primary source of our team's strength and we crave having a team rich with diversity which is creativity and art in its human form.