Social Media Ads Coordinator (Columbus)

Position Summary:

We are seeking a results-driven Social Media Ads Coordinator to manage and optimize paid social campaigns across multiple platforms. This role is responsible for planning, executing, and analyzing digital advertising strategies to drive engagement, brand awareness, and conversions. The ideal candidate is highly analytical, creative, and experienced in managing campaigns within Meta platforms and other social media channels.

Key Responsibilities:

• Develop, launch, and manage paid social media campaigns across Facebook, Instagram, and other platforms (e.g., LinkedIn, TikTok, etc.)
• Utilize Meta Ads Manager to build, monitor, and optimize ad campaigns for performance and ROI
• Conduct audience research and targeting to improve campaign effectiveness
• Monitor daily ad performance, budgets, and KPIs; make data-driven adjustments as needed
• A/B test ad creatives, copy, and audience segments to improve results
• Collaborate with marketing and creative teams to develop compelling ad content
• Track and report on campaign performance, providing insights and recommendations
• Stay up to date with social media trends, platform updates, and best practices
• Ensure brand consistency across all paid social campaigns

Qualifications / Requirements:

• Proven experience with Facebook Media Management and Meta Ads Manager (campaign creation, optimization, and reporting)
• Hands-on experience managing Instagram advertising campaigns
• Experience with additional social media platforms such as LinkedIn, TikTok, or others
• Strong understanding of paid social strategies, audience targeting, and conversion tracking
• Proficiency in analyzing campaign data and translating insights into actionable strategies
• Experience with A/B testing and campaign optimization techniques
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)

Preferred Qualifications:

• Experience with social media analytics tools and reporting platforms
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)
• Familiarity with Google Analytics or other web analytics platforms

Work Environment:

• Fast-paced, collaborative marketing team
• Opportunity to contribute directly to company growth and brand presence

Equal Opportunity Employer

Surge is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, national origin, veteran status, genetic information, or any other protected status.