Content Strategist - Hybrid

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Content Strategist

Job Summary
We’re seeking a Content Strategist with a strong foundation in structured content, metadata, and component content management systems (CCMS) to help shape and operationalize Crown’s global content strategy. This role focuses on content modeling, governance, and scalable authoring practices, while partnering with cross-functional teams to ensure alignment between structured authoring environments and downstream publishing platforms. The ideal candidate bridges technical and business contexts, enabling teams to work strategically with shared content structures and systems.
Primary Responsibilities
• Engage with cross-functional stakeholders to analyze content ecosystems, identify pain points, and align content strategies and governance plans with business requirements.
• Analyze and model structured content by conducting content inventories, audits, and gap analyses to inform content architectures, taxonomies, and reuse strategies.
• Support the configuration and process design of the CCMS, including workflows, metadata structures, and structured authoring best practices.
• Develop structured authoring guidelines, governance frameworks, flowcharts, and process documentation to enable consistent content creation and delivery.
• Champion data-driven decision making, leveraging metadata and content analytics to refine strategy and identify areas for improvement.
Minimum Qualifications
• 2-4 years of experience in content strategy, information architecture, or structured content development.
• Bachelor’s degree in Technical Communication, Information Science, Information Management, or a related field.
Preferred Qualifications
• Experience authoring structured content using XML or DITA, including topic-based authoring, content reuse, and conditional processing.
• Hands-on experience with a CCMS, such as AEM Guides, Ixiasoft, SDL Tridion Docs, Heretto, or Paligo.
• Familiarity with content modeling, taxonomy development, and metadata management.
• Proven ability to work cross-functionally with content authors and owners, technical and product teams, localization, and other stakeholders to define and implement content solutions.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities