Director On-Location Marketing

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We’re proud to say we’ve been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee.

Position Summary:

The Director of On-Location Marketing, Emerging Products is responsible for developing and executing innovative go-to-market strategies that drive brand growth and engagement across new markets and segments. This role leads the planning, budgeting, and performance of on-location marketing campaigns, ensuring alignment with company objectives and brand standards. The Director partners cross-functionally with operations, analytics, and local teams to deliver impactful experiences and measurable results while building and mentoring a high-performing marketing team.

Essential Duties and Responsibilities:

Duty and Responsibility

Develop and execute go-to-market strategies for emerging markets, defining audiences, positioning, and on-site experience models.

Plan, budget, and oversee localized marketing campaigns that align with the overall brand strategy.

Partner with operations and store/venue leaders to ensure consistent, high-quality brand execution across all activations.

Collaborate with analytics teams to define success metrics and measure performance against key objectives.

Build, mentor, and lead a high-performing marketing team focused on emerging markets.

Manage program budgets and allocate investments based on ROI and strategic priorities.

Required Education and Experience:

Required Education

Bachelor's degree or a Combination of education, training, and experience.

Required Years of Experience

10+ years of progressive marketing experience, including at least 3 years in a leadership role overseeing field, retail, or experiential marketing.

Additional Requirements:

Proven success in developing and executing go-to-market strategies for new markets, products, or locations.

Strong experience collaborating cross-functionally with operations, analytics, and creative teams to deliver integrated campaigns.

Demonstrated ability to lead and develop high-performing teams in a fast-paced, evolving environment.

Experience managing marketing budgets and optimizing spend based on performance metrics and ROI.

Experience in multi-location or consumer-facing industries.

Proficiency using Microsoft Office Suite.

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:

Experience in the home improvement/construction industry.

Advanced degree in marketing, business, or a related field.

Experience launching marketing initiatives for emerging products or new market segments on a national or regional scale.

Key Competencies:

• Managing talent.
• Adapting to & managing change.
• Strategic alignment and inspiring others.
• Communicating and building relationships.
• Business acumen and cross-functional knowledge.
• Achieving results.

Travel Requirements:

Up to 50% US and/or Canadian travel required.

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:

Physical Activity:

Frequency of work schedule:

Standing

Occasionally (11-33%)

Walking

Occasionally (11-33%)

Sitting

Constantly (67-100%)

Driving a car/van/truck

Occasionally (11-33%)

Reaching with hands and arms (up, down, or outward)

Occasionally (11-33%)

Typing

Constantly (67-100%)

Using hands to touch/manipulate/handle

Rarely (1-10%)

Climbing and/or balancing

Never (0%)

Working at heights

Never (0%)

Stooping, kneeling, or crouching

Never (0%)

Talking and/or listening

Constantly (67-100%)

Using foot controls

Never (0%)

Twisting of the body

Rarely (1-10%)

Twisting of the wrist/arm

Rarely (1-10%)

Lifting < 10 pounds

Rarely (1-10%)

Lifting between 10 to 25 pounds

Never (0%)

Lifting between 25 to 50 pounds

Never (0%)

Lifting between 50 to 75 pounds

Never (0%)

Lifting over 75 pounds

Never (0%)

Exposure to extreme heat or cold

Never (0%)

Exposure to loud noise

Never (0%)

Disclaimer

This job description is not meant to be an all-inclusive list of duties, functions, and/or responsibilities of this position. Other related functions and responsibilities may be assigned as required to complete assignments or initiatives. Leaf Home reserves the right to change, add, delete, or modify job functions as necessary based on business necessity. The company or employee has the right to terminate employment at any time for any reason; employment is at will, to the extent of federal, state, or local law. This job description does not promise or guarantee continued employment with Leaf Home.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].