SEO Specialist

This role is centered on driving organic growth for a fast-scaling e-commerce brand through data-driven SEO strategy, technical optimization, and high-impact content performance. You will take ownership of improving search visibility, increasing qualified traffic, and enhancing conversion performance across product and content pages. Working in a collaborative and performance-oriented environment, you will partner closely with content, development, UX, and marketing teams to execute scalable SEO initiatives. The position requires a balance of strategic thinking and hands‑on execution, particularly in technical SEO, keyword strategy, and link acquisition. You will play a key role in shaping how users discover and engage with a growing global e-commerce platform. This is an opportunity to directly influence organic revenue growth while working in a niche, passion‑driven industry.

Accountabilities

• Develop and execute a full‑funnel SEO strategy focused on improving rankings, organic traffic, and conversions across the website
• Conduct in-depth keyword research to identify growth opportunities across product categories, content, and landing pages
• Optimize on‑page SEO elements including metadata, internal linking structures, content hierarchy, and site architecture
• Lead technical SEO improvements in collaboration with development teams, including site speed, crawlability, indexation, and structured data
• Design and implement scalable link‑building and digital PR strategies to improve domain authority and competitive keyword rankings
• Build partnerships and outreach campaigns with relevant publishers, bloggers, and industry websites for high‑quality backlinks
• Collaborate with content, UX, and product teams to ensure SEO best practices are embedded across all digital assets
• Monitor performance using tools such as GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog, and drive continuous optimization

Requirements

• 4+ years of hands‑on SEO experience, ideally within e-commerce or direct‑to‑consumer (DTC) environments
• Proven expertise in developing and executing successful link‑building and off‑page SEO strategies
• Strong understanding of technical SEO, including site architecture, crawl optimization, and structured data implementation
• Experience with on‑page SEO, content optimization, and keyword strategy development
• Proficiency in SEO tools such as Ahrefs, SEMrush, Google Analytics 4, Google Search Console, and Screaming Frog
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Experience collaborating with cross‑functional teams including developers, marketers, content creators, and designers
• Familiarity with Shopify or similar e‑commerce platforms is a plus
• Excellent written and verbal communication skills in English

Benefits

• Fully remote role with flexible working hours
• Opportunity to impact the growth of a fast‑scaling global e‑commerce brand
• Autonomy to own SEO strategy in a performance‑driven environment
• Collaborative international team culture
• Strong focus on creativity, ownership, and professional growth
• Work within a passionate niche industry with engaged subject matter experts
• Opportunity to shape long‑term organic growth strategy and visibility