Lead Analyst, Marketing Platforms

JOB REQUISITION

Lead Analyst, Marketing Platforms

LOCATION

AMERICAS DELIVERY CENTER

ADDITIONAL LOCATION(S)

CINCINNATI, CLEVELAND, COLUMBUS, INDIANAPOLIS, MINNEAPOLIS, PRO PITTSBURGH

JOB DESCRIPTION

You Belong Here

The Protiviti Career provides opportunity to learn, inspire, and advance within a collaborative and inclusive culture. We hire curious individuals for whom learning is a passion. We lean into our mission: We Care. We Collaborate. We Deliver.

At every level, we champion leaders who live our values of integrity, inclusion, innovation, and commitment to success . Imagining our work as a journey, we believe integrity guides our way, inclusion moves us forward together, innovation creates new destinations, and our commitment to success empowers us to deliver on our vision to be the most trusted global consulting firm.

Where We Need You

We are looking for a Digital Platforms Lead Analyst to join our team. Protiviti works in a hybrid environment, and this role requires that you work in-person in our office several times per week.

What You Can Expect

As a Digital Platforms Lead Analyst, you will lead the design strategy, vision, and execution for the portfolio of marketing related applications and integrations, including, but not limited to, Salesforce. You will drive and facilitate the right discussions with executives to identify business capabilities in relation to current and future business objectives.

What You Will Be Doing

Product Scope – Define Strategic Initiatives & Plan on Design

• Create and maintain business capability, data, process, and technology inventories.

• Work with multiple capability and functional teams to gather and document the structure of the organization’s business and technology landscape.

• Lead, build, manage, enhance business capability model along maturity and optimization framework to drive enablement of the longer-term roadmap.

• Collaborate with product squad (engineering, product management, and research) to improve existing products and services or help lead the creation of new or expanding products and services.

Design Strategy, Discovery, and Experimentation

• Partner in the strategic planning process by providing input to the scope definition of strategic initiatives leveraging capabilities and developing capability heatmaps to highlight impacts, dependencies, overlaps, and opportunities.

• Key Deliverables include (but are not limited to): Capability Models, Capability Heatmaps, Capability Maturity Assessments and Capability Roadmaps.

• Help define a human-centered approach for digital transformation experiences.

• Produce materials and facilitate collaborative, cross-functional design sprints.

• Conduct user research.

• Work closely with solution and technical architects to deliver business architecture artifacts needed for end-to-end Architecture and solution architecture approaches.

• Present recommendations and solutions clearly and concisely.

• Guide creation of style guides, patterns, and design language system.

• Integrate knowledge of enterprise or business-segment strategy when leading programs and projects within areas of expertise.

User-Centered Agile Delivery

• Lead the definition of job stories in partnership with product and business stakeholders to drive product backlog prioritization.

• Create high-fidelity, interactive prototypes to refine designs, test desirability with users, and validate backlogs ahead of development.

• Evaluate technical constraints and business tradeoffs to ensure they are reflected in design solutions.

• Drive user testing with the research team, translating insights into design improvements.

• Set standards for workflows, design systems, and handoffs

Leadership

• Coach and mentor junior analysts to improve consistency and delivery across product squads.

• Structure methods and principles for productive critique.

• Develop team members’ professional growth.

• Communicate vision, strategy, and outcomes for design team.

• Define rubric and system to assess team member performance.

What Will Help You Be Successful

• Advanced skills in business and functional requirements gathering, data analysis, functional testing, process mapping, workflow documentation, and UAT planning and execution.

• Ability to translate insights into clear requirements documentation, process mapping, and workflow design.

• Experience implementing and supporting Salesforce solutions across various business functions, ensuring alignment with organizational goals and user needs.

• Solid understanding of core Salesforce features and capabilities, including data modeling, automation tools, integrations, and user interface customization.

• Highly proficient in analysis tools (e.g., Salesforce Reporting, SQL, PowerBI, Python, Microsoft Excel), backlog management tools (e.g., Gearset, Azure DevOps, Jira), visual collaboration tools (e.g., Mural, Miro, or Freehand), and user experience/prototyping tools (e.g., Figma, Adobe XD, or Sketch).

• Solid understanding of marketing technology ecosystems (CRM, campaign tools, analytics platforms).

• Expert understanding of design thinking and phases of the design process. Experience facilitating design thinking group workshops.

• Excellent oral/written communication skills.

• Ability to manage multiple tasks with excellent time management skills.

• Experience collaborating with diverse teams in a dynamic, rapid growth environment.

Your Educational and Professional Qualifications

• Bachelor’s degree in relevant discipline or equivalent relevant work experience.

• 5+ years of experience.

Our Hybrid Workplace

Protiviti operates in a hybrid work environment, meaning all employees are expected to achieve a blend of in-person and remote work. This model creates meaningful experiences for our people and clients while offering a flexible environment. The expected ratio of remote to in-person work will vary by team and other business factors. Local and/or out-of-state travel is required based on our project and internal client commitments.

#LI-Hybrid

Protiviti is not registered to hire or employ personnel in the following states – West Virginia, Alaska

Starting salary is based on a full-time equivalent schedule. Placement in the range is dependent upon experience, skills and geographic work location. Below is the salary range for this job.

$107,000.00 - $171,000.00

Our annual bonus plan provides eligible employees additional cash and/or discretionary stock compensation opportunities. Below is the bonus target opportunity for this job.

10%

The total cash range is estimated from the sum of the base salary range plus the bonus target opportunity. Below is the estimated total cash range for this job.

$117,700.00 - $188,100.00

Employees are eligible for medical, dental, and vision coverages, FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave up to 10 weeks, and short/long term disability. We offer eligible employees a company 401(k) savings and investment plan with an employer match of 50% on the first 6% of your contributions. We provide Choice Time Off (CTO) for vacation, personal needs, and sick time. The amount of (CTO) varies based on years of service. New hires receive up to 20 days of CTO per calendar year. Protiviti also recognizes up to 11 paid holidays each calendar year.


Learn more about the variety of rewards we offer at Protiviti at .

Any benefits outlined are part of our reward offerings for full-time employees in the U.S. Your Open Enrollment materials, insurance contracts, plan documents and Summary Plan Descriptions together comprise the official plan document which legally governs the administration of your benefit plans. Protiviti reserves the right to terminate or amend your benefit plans in any way and at any time.

Protiviti is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Protiviti’s employment process, any offer of employment is contingent upon successful completion of a background check.

Protiviti is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to

[email protected]

or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Protiviti will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Protiviti will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Protiviti is not registered to hire or employ personnel in the following states – West Virginia, Alaska.

Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.

JOB LOCATION

OH PRO AMERICAS DELIVERY CENTER