Media Executive
- Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
- Develop advertising solutions for new customers that deliver results to their customers.
- Up-sell customers by providing proof of performance and solid results.
- Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
- Conduct needs analysis and account reviews to uncover customers’ needs.
- Able to demonstrate product knowledge and value to their customers.
- Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
- Effectively negotiate with customers to meet a winning return on investment.
- Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
- Create and deliver formal written and verbal presentations to clients.
- Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
- Use the CRM (Matrix) tool for projections, weekly.
- Excellent communication and customer service skills.
- Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
- Team player who can produce quality results and work with a variety of internal and external personalities.
- Candidate should be creative, flexible, and able to adapt to industry change.
- Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
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