Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST
Location: Miamisburg, OH (Onsite)
Compensation: ~$55K (negotiable based on experience)

About the Opportunity
Our client is a fast-growing leader in access technology, serving multi-family, commercial, and residential customers across the U.S. As a value-added reseller (VAR), they support a wide ecosystem of brands and digital platforms—delivering both standalone solutions and fully integrated systems. Their culture is rooted in honesty, integrity, simplicity, and innovation. They value a positive, compassionate workplace where team members collaborate to improve customer safety, security, and convenience.

They’re hiring a Digital Marketing Specialist who will play a central role in managing digital marketing channels, optimizing platform integrations, and supporting the launch of digital campaigns that drive measurable business results. This is an outstanding opportunity for a junior-level digital marketer who is analytical, detail-oriented, and eager to grow in a dynamic environment.

Position Summary
The Digital Marketing Specialist is responsible for executing and optimizing all digital marketing activities—including paid ads, SEO, website updates, analytics, and cross-platform integrations. Reporting to the VP of Marketing & E-Commerce, this individual ensures that campaigns, websites, and data pipelines work seamlessly to attract, convert, and retain customers. You’ll also collaborate closely with content, e-commerce, and sales teams to support initiatives across the entire marketing funnel.

Key Responsibilities
Digital Systems & Integrations

• Maintain and optimize digital platforms: Shopify, NetSuite CRM, Intercom, Google Ads, Meta Ads, etc.
• Configure tracking pixels, UTM tagging, event tracking, and cross-platform data integrations.
• Collaborate with IT/e-commerce teams to ensure accurate lead and sales data flow.

Campaign Execution & Optimization

• Build and manage PPC, email, retargeting, and SMS campaigns.
• Segment audiences and manage lists for targeted outreach + lead nurturing.
• Conduct A/B tests to increase conversions and engagement rates.

Analytics & Performance Reporting

• Track KPIs across all digital channels and present results to leadership.
• Maintain dashboards in Google Analytics, Power BI, or similar tools.
• Transform insights into recommendations for creative, budget allocation, and user experience.

Website & SEO Management

• Update product listings, banners, landing pages, and site navigation through Shopify.
• Improve on-page SEO, schema markup, meta data, link structure, and keyword strategy.
• Support UX improvements and coordinate with developers and vendors for enhancements.

Cross-Functional Collaboration

• Work closely with content staff to deploy email templates, ads, landing pages, and campaign assets.
• Partner with Sales to connect marketing performance with lead quality and pipeline activity.
• Support product launches, promotions, and seasonal campaigns.

Compliance & Best Practices

• Ensure CAN-SPAM, GDPR, and privacy compliance.
• Stay current with industry trends, platform updates, and email/PPC best practices.

Qualifications
Experience

• 2+ years in digital marketing or e-commerce campaign management.
• Hands-on experience managing paid ads, SEO, and marketing automation.
• Familiarity with Shopify, NetSuite, HubSpot, Intercom, RingCentral, Google Analytics, and similar tools.

Skills

• Strong AI proficiency for analysis and productivity.
• Competence across PPC, SEO, email, SMS, and remarketing.
• Strong analytical skills with the ability to interpret and apply data insights.
• Experience managing multi-channel marketing campaigns.
• Strong communication, organization, and collaboration abilities.

Attributes

• Analytical, detail-oriented, and technically curious.
• Comfortable managing integrations + troubleshooting issues.
• Adaptable and eager to learn emerging tools and trends.
• Results-driven with a focus on measurable impact.

Why Join?

• Impact: Directly shape digital growth and customer experience.
• Growth: Work closely with leadership, gaining exposure to e-commerce, tech, and operations.
• Benefits: Competitive salary, strong health benefits, 401(k), recognition programs, and career development opportunities.