Primacy Offers Marketing Strategy, Vice President

Job Description

Chase for Business is about helping business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get easy access to experts, solutions, and content that will help them beyond banking.

The Business Banking Loyalty Generation marketing team is responsible for developing and executing customer engagement strategies throughout the customer lifecycle from new customer onboarding to engaging and servicing more tenured customers.

Engagement Marketing sits within the Loyalty Generation team and is responsible for building the marketing strategy for Primacy Offers for digital service adoption with the appetite to drive more primary relationships.

Key responsibilities

• Channel strategy and ownership
  • Build and evolve offer strategies across our digital service suite and deliver efficient growth and optimize vCTR/ROI/NPV.
  • Define audience strategies, budget allocation, creative testing roadmaps, and full‑funnel measurement.
• Performance analytics and insights
  • Partner with analytics to evaluate incrementality and profitability, and apply learnings to inform optimizations.
• Test and learn leadership
  • Lead structured testing plans (audience, creative, landing pages, partners) to drive innovation, improve conversion rates, and scale winners; maintain a transparent backlog and learning agenda.
  • Establish clear hypotheses, success metrics, test designs, and readouts; ensure learnings are socialized and integrated into ongoing programs.
• Reporting and stakeholder communication
  • Develop and present clear performance narratives, highlighting KPIs, drivers, risks, and recommendations for executive and cross‑functional audiences.
  • Lead reporting cadences including weekly performance, monthly/quarterly business reviews, forecasting, and test result communications.
• Thought leadership and capability building
  • Act as a thought leader—educate stakeholders, influence strategy, and share industry trends.
• Identify and evaluate cross‑functional orchestration
  • Navigate a matrixed organization to align with product, analytics, finance, brand/creative and channel partners; build consensus and drive coordinated execution.
  • Coordinate audience targeting, channel plans, creative development, and landing page experiences to ensure message‑market fit.

Qualifications

• 5–8+ years of hands‑on digital marketing experience
• Experience designing and interpreting experiments (A/B and multivariate) and translating results into scaled strategies.
• Strong communicator capable of turning complex data into concise, persuasive narratives for non‑technical stakeholders and leadership.
• Comfortable operating in a matrixed enterprise: influencing without authority, managing multiple partners, and driving alignment.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field; MBA is a plus.

Preferred skills

• Financial Industry or small business customer engagement experience

• Strong storyteller and engaging presenter.

• Collaboration: JIRA, Monday.com, Confluence, and standard productivity suites

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.