Founder Brand & Social Media Manager(Crypto)

We are looking for a Founder Brand & Social Media Manager (Crypto) in Germany.

This is not a traditional social media role focused on scheduled content or surface-level posting. Instead, it is a high-context, high-exposure position at the intersection of crypto markets, executive storytelling, and real-time narrative building. You will work directly with the CEO and co-founders to shape how their voice and thinking are represented across key platforms such as X and LinkedIn. The role is deeply embedded in the crypto ecosystem, requiring strong cultural fluency and the ability to translate fast-moving conversations into high-impact content. You will capture live moments from events, conferences, and meetings, turning them into timely and relevant narratives for a crypto-native audience. This is a fast‑paced, hands‑on role where proximity to decision‑making and industry conversations is central. It is ideal for someone who thrives in dynamic environments and understands how influence is built in crypto communities.

• Build and manage the founder’s personal brand presence across X, LinkedIn, and emerging social platforms.
• Capture real‑time content (video, photos, notes) during events, conferences, meetings, and travel.
• Translate live conversations, market commentary, and panels into timely, high‑signal social content.
• Draft posts, threads, and messaging in the founder’s authentic voice while maintaining tone consistency.
• Define and evolve core content pillars aligned with the founder’s perspectives and market views.
• Shadow the founder at industry events to identify and capture relevant narrative moments.
• Support company social media channels when needed, including basic scheduling and publishing.
• Monitor performance of content across platforms and adjust strategy based on engagement and relevance.
• Stay deeply engaged with crypto discourse across X, LinkedIn, and market narratives.
• Contribute flexibly across content and communication needs based on evolving priorities.

Requirements:

• Strong crypto‑native understanding or deep familiarity with crypto culture, including CeFi, DeFi, stablecoins, trading, and market structure.
• Proven experience supporting an executive, founder, or public‑facing individual in a content or communications capacity.
• High fluency with social media platforms, especially X (Twitter) and LinkedIn.
• Ability to capture and produce short‑form video content using a mobile device.
• Strong written English with the ability to adapt tone, voice, and messaging for different audiences.
• Tech‑savvy and quick to learn new tools, workflows, and content systems.
• Strong curiosity about markets, narratives, and industry dynamics.
• Ability to work in fast‑moving, high‑context environments with minimal structure.
• Nice to have: basic video editing skills (CapCut, Premiere, Final Cut), and familiarity with institutional crypto, trading, or market‑making concepts.

Benefits:

• Competitive compensation aligned with experience and industry standards.
• Opportunity to work directly with founders and contribute to executive‑level brand building.
• High exposure to the crypto industry, including events, conferences, and key market players.
• Fast‑paced, dynamic environment with direct impact on public narrative and perception.
• Flexible working style with hands‑on, real‑time content creation.
• Opportunity to build deep expertise in crypto communications and founder branding.
• Close involvement in strategic conversations and decision‑making contexts.