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Manager-Digital Brand Media-REMOTE

Designer Brands
Columbus, OH
At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

The Opportunity

Step into a role where creativity meets strategy. As Manager Digital Brand Media at Designer Brands, you’ll be the architect behind how millions experience the DSW brand across the digital landscape. This isn’t just about managing ads—it’s about shaping the narrative of a beloved brand in a space that evolves daily.

You’ll oversee a $30M+ annual media budget , giving you the freedom and responsibility to make bold decisions that drive impact. From paid social to streaming audio, digital video, and emerging platforms, you’ll own the full spectrum of brand-building media channels. If you thrive on autonomy, innovation, and measurable results, this is your stage.

What You’ll Be Doing

You’ll lead the charge in creating and optimizing media strategies that resonate with customers and elevate the brand. Here’s how:

Channel Ownership & Strategy

  • Manage end-to-end paid media programs across:
    • Paid Social (Meta, Pinterest, TikTok, etc.)
    • Connected TV (CTV), Online Video (OLV)
    • Streaming Audio, Display, and other upper-funnel channels
  • Set strategy, allocate budgets, and ensure performance aligns with business goals
Agency Leadership

  • Guide an external agency team in day-to-day execution
  • Provide strategic direction and ensure campaigns deliver measurable impact

Campaign Planning & Creative Collaboration

  • Develop seasonal media plans that align with brand initiatives
  • Partner with creative teams to produce compelling, on-brand content that drives results

Testing & Optimization

  • Design and execute testing roadmaps to validate channel performance and incrementality
  • Continuously refine strategies based on insights and emerging trends

Performance Analysis & Storytelling

  • Translate complex data into clear, actionable insights for internal partners
  • Maintain weekly spend and demand projections to inform business decisions

Education & Partnership

  • Share best practices and thought leadership on digital media within the organization
  • Collaborate across teams to ensure alignment and maximize impact

What You’ll Need

We’re looking for someone who blends analytical rigor with creative vision—a strategist who loves data but also understands the art of storytelling.

Core Skills

  • Expertise in digital media with a passion for its fast-changing nature
  • Data-driven mindset with strong analytical skills
  • Ability to present findings clearly and draw actionable conclusions
  • Innovative thinker with a test-and-learn approach
  • Strategic and responsive, thriving in a dynamic retail environment
  • Strong interpersonal and collaboration skills
  • Highly organized, detail-oriented, and able to manage multiple priorities
  • Self-starter with fresh ideas and a strong work ethic

Technical & Cultural Competencies

  • Advanced Excel skills (formulas, pivot tables, vlookup)
  • Ability to design statistically sound media test structures
  • Cultural values: passion, collaboration, accountability, humility

Experience

  • 5–7 years in digital media
  • 3+ years in paid social
  • Retail experience preferred (1–3 years)

Education

  • Bachelor’s degree required (marketing, business, advertising, or quantitative field preferred)

Perks and Benefits You’ll Enjoy!

  • Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at
  • Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
  • Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
  • We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.
Posted 2025-12-24

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