Director Marketing

Job Description

Job Description

Express Wash Concepts (EWC) , established in 2018, is the parent company of five award-winning express tunnel car wash brands: Moo Moo Express Car Wash, Flying Ace Express Car Wash, Clean Express Auto Wash, Green Clean Express Auto Wash, and Bee Clean Express Car Wash.

Our swift, top-tier, eco-friendly car washes and unwavering focus on exceptional customer service have positioned us prominently in the United States and beyond. Additionally, our leading community relations initiatives proudly contribute hundreds of thousands of dollars annually through EWC CARES, our outreach programs, encompassing both monetary donations and complimentary car washes.

Why Choose Express Wash Concepts? You’ll play a vital role in bringing our story to life—from grand opening celebrations to executive messaging and internal culture-building. If you’re an enthusiastic, detail-driven communicator with a passion for clean cars and community impact, we’d love to hear from you.

Discover the benefits of joining Express Wash Concepts

• Competitive wages: Enjoy a compensation package reflecting your skills and dedication.
• Discretionary year-end bonus: Receive a year-end bonus based on exceptional performance.
• Unlimited Wash Club Membership: Keep your vehicle looking its best.
• Paid vacation: Take well-deserved breaks as outlined in our Employee Manual.
• Health care benefits: Medical, Vision, Dental, Company-Paid Life, Disability, Accident, Hospital Indemnity, Employee Assistance Program.
• HSA contribution: $1,000/year (with qualifying plan).
• Secure future: 401k with up to 4% company match.
• Educational reimbursement: Up to $5,250 annually to support ongoing learning and development.

Essential Duties and Responsibilities

The Director of Marketing is a dynamic results-driven leader responsible for shaping and executing strategic marketing initiatives that fuel brand awareness, deepen customer engagement and drive sustainable revenue growth. This role champions the organization’s brand storytelling, leads impactful customer and community engagement efforts, protects and enhances Express Wash Concept’s reputation and delivers on grand openings. The Director of Marketing ensures marketing touchpoints reflect brand promise and strengthens market penetration.

Duties/Responsibilities

• Drive customer acquisition, retention and referral programs through innovative and results-focused marketing strategies.
• Lead, mentor, coach and develop a high-performing marketing team; assign tasks, provide feedback and support professional growth.
• Oversee the creation and implementation of multi-channel marketing campaigns including digital, email, social media, print and event-based marketing to maximize reach and engagement.
• Manage end-to-end campaign planning, execution, optimization and performance management to ensure timely delivery and strong ROI.
• Monitor, analyze and report on campaign performance, KPIs and ROI to inform continuous improvement and strategic direction.
• Analyze market trends, customer behavior and competitive activity to identify new growth opportunities and strengthen brand positioning.
• Collaborate with Development, Operations, and Sales to plan and execute impactful events such as Groundbreakings, Founders Club Presale Promotions, Ribbon Cuttings, Free Wash Weeks, and GO Club promotions.
• Guide the development of engaging, on brand content for direct mail, websites, social media and other marketing platforms.
• Partner cross-functionally with HR, Development, Engineering, Operations and Executive Leadership to ensure alignment and consistency in brand messaging and company objectives.
• Other duties as assigned

Job Requirements

• Strong communication and interpersonal skills; comfortable engaging with internal teams and external partners and customers.
• Self-starter with strong organizational skills and the ability to manage multiple events and deadlines simultaneously
• Focus on delivering high-quality experiences.
• Strong project management and organizational skils
• Education and Experience:
• Bachelor’s degree in marketing, communications, public relations or related field.
• 5-8 years of marketing experience with at least 2 in a leadership role.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer
• Must be able to occasionally lift up to 30 pounds
• Willing and able to travel to sites as needed.

Express Wash Concepts provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, or genetics.