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Managing Director

GSW, powered by Syneos Health
Columbus, OH
Description

About Spherico

Spherico is the market access agency of GSW—one of the largest full-service healthcare advertising agencies in the U.S. We exist because Syneos Health believes access is essential: life-saving and life-enhancing therapies should be available at the right time, every time. We communicate with payers, health systems, providers, patients, caregivers, pharmacists, and others. When brands need to gain or optimize access so their medicines reach their potential, Spherico identifies unmet needs and the issues that magnify a product’s value—and we find ways to accelerate growth, regardless of the barrier. Our diverse capabilities—advertising, digital, communications planning and predictive modeling, media, and market research—are delivered by a team of best-in-class marketers.

Role Summary

This leader manages the day-to-day operations of Spherico, partnering with functional leaders to maximize talent and inspire innovation for clients while achieving financial objectives. The role is accountable for retaining and growing the client base through organic expansion and new business wins.

General Responsibilities

  • Directs agency leadership team toward the achievement of strategic and financial objectives outlined in an annual business plan (supported by the GM & President of SH Ad NA).
  • Defines the overall strategic direction for the organization, ensuring talent, resources and process are aligned to maximize organizational growth within approved budgets.
  • Works with functional leadership (client management, creative, integrated strategy, and new business & marketing) to guide departmental efforts and achieve organizational goals.
  • Ensures activities and processes align with agency mission and value proposition, leading efforts to develop a culture that supports individual and organizational growth.
  • Identifies and develops new business relationships, creates growth opportunities, and helps secure new business wins in order to achieve annual new business financial targets.
  • Fosters an agency environment and culture that helps develop, support and provide mentorship to the staff and is consistent with the company Code of Conduct and Annual Business Plan objectives (e.g., Employee Satisfaction Survey).
  • Acts as a conduit between the agency and Syneos Health counterparts (focus on Value & Access) for sharing information and best practices, offering cross-functional support and expertise, and driving awareness and adoption of offerings/tools.

Management Responsibilities

  • Counsels at the highest level of client contact (senior directors/VPs) and develops relationships based on strategic value and thought partnership.
  • Prioritizes the management of agency talent, seeking to elevate and inspire staff to deliver consistently at a high level to become best-in-class.
  • Accountable for inspecting and interfacing with all primary accounts while helping maintain exceptional client relationship status (account profiling, account plan, CRM assessments).
  • Develops, directs, and delivers content for client presentations and new business pitches.
  • Provides proactive leadership and strategic guidance to grow accounts, staff, and client relationships.

Minimum Qualifications & Skills Required

  • Bachelor's degree (MBA desirable) with 12+ years of experience (ideally 7+ years in the healthcare industry in a communications capacity).
  • Demonstrates strong character, particularly integrity, honesty, and empathy.
  • Strong interpersonal, communication, and leadership skills with an interest in developing & mentoring people.

Key Competencies for Position

  • Company Strategic Focus: Takes a lead role in setting long-term strategic plans; is future-oriented and can anticipate future consequences and industry trends accurately; has broad industry knowledge and perspective; creates competitive and breakthrough strategies and plans for key accounts and multiple teams.
  • Communication & Selling Skills: Has ability to convey the Spherico story in a compelling and concise way to existing and prospective clients and contributes strategic value in our work (e.g., value propositions, launch campaigns, web-site, patient materials and PIE).
  • Leadership Skills: Leads by example and approaches role as pivotal in helping the organization reach its potential, thus demonstrating an organizational view of work vs. an individual view. Acts with a high level of professionalism, integrity, and unquestionable ethics at all times, resulting in staff wanting to engage with their approach and direction.
  • Teamwork: Understands the impact of one's actions on others, seeks to keep team informed and maximizes the power of working together.
  • Brand Management: Has a solid approach to managing client brands from the agency's role in brand development, communication implementation, and life cycle management.
  • Communication: Communicates adeptly and transparently both internally and externally and is able to establish rapport with a variety of professional levels from all functional areas.
  • Strong Presentation Skills: Commands an audience through clear, direct, and engaging presentation approaches.
  • Industry Knowledge: Maintains solid command of pharmaceutical & healthcare industry trends and direction (especially with MM and payers) as well as the latest communication techniques available to continually grow our business and offer the latest solutions.

The annual base salary for this position ranges from $300,000 to $335,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

 Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.
Posted 2026-01-15

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