Business Analyst
- Partner with sales teams to scope, price, and recommend digital campaigns that meet client objectives and budgets.
- Manage inventory availability throughout the campaign lifecycle.
- Apply analytical insights from pricing data, performance metrics, and competitive trends to drive renewals and upsell opportunities.
- Develop expertise in EHR data, medical codes, and audience targeting to improve precision marketing.
- Collaborate with strategy and insights teams to guide renewal and optimization decisions.
- Bachelor’s degree in marketing, advertising, business, healthcare, or related field.
- 1+ year of experience in analysis, pricing, or campaign strategy.
- Advanced Excel skills (VLOOKUPs, Pivot Tables, IF functions).
- Strong analytical and problem-solving abilities with attention to detail.
- Excellent communication and collaboration skills.
- Experience with Salesforce, Looker, SQL, or digital ad platforms.
- Background in digital media, campaign design, or pharmaceutical data.
- Familiarity with DMPs, ad exchanges, or ad-serving technologies.
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