Digital health media analyst

Job Summary

As a Digital Health Media Analyst, you will play a crucial role in planning, analyzing, and optimizing digital media strategies. Your insights will drive decisions on media campaigns, content performance, and audience engagement, ultimately contributing to our mission of empowering better health. This role reports to the Manager, Digital Health Media Strategy.

What they are doing:

• Collaborate with a client-facing sales team to develop customized proposals that align with client objectives and budgets.
• Develop compelling proposal options in a clear, concise, and persuasive manner, demonstrating a deep understanding of client's needs and preferences.
• Scope and recommend innovative and impactful campaigns that resonate with clients' target audiences.
• Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
• Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness.
• Collaborate with internal stakeholders to provide regular reporting on impressions, click through rates and other relevant key performance indicators (KPIs).
• Collaborate with strategy & insights team on the delivery of audience quality and script lift insights.

Must haves:

• Bachelor's degree in marketing, advertising, business administration, health care, or related field.
• 2+ years of experience in digital advertising, with a focus on campaign design, set up, and execution.
• Knowledge of digital advertising ecosystem and experience working with programmatic platforms and technologies.
• Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges
• The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly

Nice to haves:

• Knowledge and prior use of Salesforce, Tableau, and SQL
• Experience with Pharmaceutical data

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment [work location](_postings.govdocs.com -23 EDeoO8rKMTHH24E&d=DwMF-g&c=0eTCB0nNi4K2jeP4BAvnzcTY3bBUzv8iW-Zx9Sm4vP0&r=i4pXjBcjGNJYUo-kETIN7vFPxgZX5xxYqH-mhElUdC4&m=77conARkWbDuO2y4J8LQ5QUa jad9lUkSwkcNtwz2oCGG3X1qzaI0Hej01o-ncv6&s=b23QfGDGPlVcn2bJqiFYbor6H498nvvDbQd0IPhRi68&e=){target="_blank" rel="noopener"} is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: [email protected] Please do NOT change the email subject line in any way. You must keep the JobID: : TW7-1877287 -- in the email subject line for your application to be considered. * Trevor Wood - Lead Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States wi