Digital Marketing Specialist

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Digital Marketing Specialist **Earth Family Crystals Tucson, AZ

(Remote/Hybrid)

About Us** Earth Family Crystals is a family-owned, values-driven business curating ethically sourced, high-vibration crystals for individuals seeking profound spiritual expansion. Led by Chadd and Kellie, we focus on attracting high-net-worth clients who value crystals integrated with personal coaching for deeper well-being. We\'re building a \"category of one\" in the crystal spaceauthentic, standout, and unapologetically unique. Tired of agency delays and generic AI content, we\'re bringing digital advertising in-house to drive real revenue with heart-centered creativity.

The Role Own 100% of our digital advertising. You\'ll craft

scroll-stopping, human-written campaigns that compel affluent spiritual seekers to purchase and connect deeply with our mission. Be proactive: lead with data insights, optimize for ROI, and innovate without relying on AI crutches.

Key Responsibilities

• Build and manage paid campaigns on Meta (Facebook/Instagram), Google

Ads, Pinterest, TikToktargeting high-net-worth audiences interested in spiritual growth, crystals, and coaching.

• Write original, compelling copy and hooks that highlight product

rarity, energetic benefits, and our unique coaching (no ChatGPT copy/paste).

• Proactively analyze performance (ROI, conversions, CAC) and deliver

weekly reports/recommendations

• Optimize website marketing, SEO, and email flows aligned with

Kellie\'s intuitive vision.

• Collaborate in real-time with the family team; participate in hybrid

in-person meetings (Tucson area) to handle crystals and align energetically.

• Drive revenue growth we\'re hungry to win big in this booming

market.

Qualifications

• 2-5+ years hands-on digital advertising experience

(e-commerce/wellness/spiritual brands a plus).

• Strong portfolio of original creative campaigns that convert (share

samples!).

• Expertise in ad platforms, analytics (Google Analytics, Meta

Insights), and basic design tools.

• Genuine passion for crystals, spirituality, holistic livingpersonal

experience preferred.

• Proactive, revenue-focused mindset; excellent communicator who leads

with insights.

• Tucson or Phoenix-based for hybrid flexibility (remote most days,

in-person as needed).

Compensation & Perks

• Starting salary: \$45,000\$50,000 during 3-month introductory

period; increases to \$50,000\$60,000 upon meeting performance milestones (e.g., ROI targets).

• Uncapped Monthly bonuses tied to ad-driven revenue and key metrics.
• Health insurance eligibility post-probation, flexible hours,

generous crystal discounts, wellness perks (Reiki/crystal sessions).

• Full-time W-2

To Apply Send your resume, portfolio (including original copy

samples), and a short note on why you\'re excited to help Earth Family Crystals stand out as a category of one. Email to [email protected] or apply via the platform.

We\'re looking for a builder who\'s as invested in spiritual

authenticity as in results. If that\'s you, let\'s create something extraordinary.