Marketing Director
- Respectful: Foster respect + a friendly nature towards co-workers and clients.
- Service Minded with Attention to Detail: Exude fanatical attention to detail and consistency while striving for excellence in daily tasks.
- Trustworthy: Be an open and honest individual to our clients and team members - this helps drive sales + camaraderie.
- Hardworking: Will go above and beyond to finish any task and provide extra assistance and effort to co-workers and the company.
- Positive and Energetic: Maintains a positive attitude regardless of circumstances.
- Values Communication: Effectively interacts with clients and co-workers to reach a common goal.
- Develop and execute a comprehensive, performance-focused marketing strategy grounded in ecommerce growth and data-driven decision making.
- Partner closely with the CEO to translate brand vision into campaigns tied to measurable business results.
- Lead and mentor a growing team: Social Media Content Creators, a Marketing Manager and their direct reports, and 2 Ecommerce specialists.
- Oversee all paid and organic performance marketing channels, including social, search, email/SMS, and affiliates.
- Optimize ecommerce growth and continuously improve conversion metrics across the digital funnel.
- Establish and track KPIs around acquisition, engagement, and marketing efficiency.
- Manage agency and vendor relationships, ensuring cost-effective and impactful execution.
- Maintain brand consistency across all channels, while also driving innovation in campaign development.
- Bring clarity and structure to a high-energy, fast-paced marketing environment.
- Drive measurable ecommerce growth across the direct-to-consumer channel.
- Lead initiatives to expand online sales while maintaining strong in-store alignment.
- Audit and solidify brand guides for each individual brand under the Luxe Brands parent company.
- Lead social media growth, particularly on Instagram and TikTok, ensuring measurable gains in reach, engagement, and visibility.
- Create and launch an affiliate + influencer marketing program to amplify word-of-mouth reach and brand advocacy.
- Analytical and performance-driven, with a sharp eye for brand storytelling.
- Problem solver who thrives under pressure and brings clarity to complexity.
- Strong leadership presence with confidence balanced by humility.
- High level of accountability, adaptability, and curiosity.
- 10–15 years of progressive marketing leadership experience, with at least 5 years in a senior director or above role.
- Proven background in high-growth, consumer-facing companies, ideally in luxury or specialty retail.
- Deep expertise in performance marketing and ecommerce, with strong analytical skills and the ability to tie activity directly to business outcomes.
- Experience managing multi-channel budgets and delivering ROI-focused strategies.
- Strong understanding of brand marketing and how it supports conversion and customer engagement.
- Demonstrated success leading cross-functional teams of 5+ people, fostering collaboration and accountability.
- Hands-on experience with Shopify Plus, paid digital platforms, email/SMS marketing, and analytics tools.
- Experience in a multi-brand, multi-location retail environment. Bridal industry knowledge a plus.
- Track record of scaling ecommerce channels.
- Proven ability to build and grow marketing teams.
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