Marketing Specialist, Kindred (Hybrid)

Job Description

Job Description

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
  
  

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

We're looking for a kindred spirit who will be inspired to create dynamic, strategic and effective leadership for the marketing of Kindred Resort, a new, elevated luxury property located at the base of Keystone Resort in Colorado.

Kindred Resort is a visionary development with a mission to be the most welcoming luxury hospitality experience through extreme kindness and active excellence. Embedded in the resort experience is a passion for the outdoors and creating connection between guests, employees, and community. Our goal is to spark elevated experiences that welcome all kindred spirits.

Job Summary:

The Marketing Manager will lead all marketing initiatives for Kindred Resort—driving brand awareness, room nights, and overall resort revenue. This role will bring the Kindred story to life through compelling campaigns, digital content, partnerships, and strategic communications across all channels.

Reporting to the Director of Sales & Marketing, the Marketing Manager will partner closely with Ownership, Resort Leadership, and external agencies to execute Kindred’s go-to-market strategy and deliver measurable results. This role will be pivotal in building and launching the Kindred brand in its pre-opening phase through the grand opening and beyond.

Job Specifications:

• Starting Wage: $68,545.70 - $70,000 + Annual bonus
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Housing Availability: Yes

Job Responsibilities:

• Collaborate with the pre-opening leadership team to build and activate the resort’s marketing and communication plan leading up to opening.
• Manage the creation of brand assets, photography, and video storytelling in partnership with the Vail Resorts team, agency, and ownership teams.
• Oversee development of the resort website, SEO structure, and all digital integrations prior to launch.
• Create content calendars, digital ad plans, and pre-opening awareness campaigns targeting both leisure travelers and group segments.
• Support recruitment marketing efforts to attract top hospitality talent prior to opening.
• Collaborate and support PR outreach, community engagement, and early partnership initiatives with local businesses, destination marketing organizations, and media.
• Assist in designing marketing collateral, signage, and in-resort branding in alignment with Kindred’s “Campfire Luxury” aesthetic.

Job Requirements:

• Strategic Planning: Develop and implement comprehensive marketing strategies that align with Kindred’s business goals and positioning as the premier luxury slopeside resort in Colorado.
• Brand Management: Champion the Kindred brand voice and visual identity across all channels. Manage brand storytelling through social media, print, partnerships, and experiential activations.
• Campaign Execution: Plan, execute, and optimize digital, print, and on-property campaigns focused on brand awareness, conversion, and retention.
• Public Relations & Partnerships: Build and nurture relationships with media, influencers, tourism partners, and local businesses to amplify the Kindred story.
• Digital & Social Media: Oversee content strategy, engagement, and analytics for all owned digital platforms.
• Website & SEO Management: Ensure the resort’s online presence is optimized for performance, storytelling, and guest conversion.
• Market Analysis: Conduct ongoing research to identify key trends, audience insights, and competitor activity.
• Creative Development: Lead the creation of photo, video, and written content in partnership with agency and internal teams.
• Budget Oversight: Manage the marketing budget with focus on ROI and measurable results.
• Reporting: Deliver regular performance reports and insights to leadership.
• Onsite Activations: Support on-property programming, events, and seasonal campaigns that enhance the guest experience.

Job Qualifications:

• Degree in Marketing, Business, Communications, or related field preferred.
• 4–5 years of progressive marketing experience, ideally in luxury hospitality, travel, or resort environments.
• Proven success managing digital campaigns, creative content, and PR initiatives.
• Strong project management, communication, and organizational skills.
• Creative and analytical thinker with a passion for brand storytelling.
• Self-motivated and adaptable in a fast-paced, entrepreneurial environment.
• Proficient in digital analytics tools, social media management, and content platforms.

The expected pay range is $68,545.70 - $70,000 + Annual bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 512365
Reference Date: 10/30/2025
Job Code Function: Marketing