Community Liaison (Account Executive)

As a Community Liaison (Account Executive) , you are more than a representative—you’re a champion for compassionate care. In this pivotal role, you’ll build meaningful relationships with physicians, healthcare facilities, and community organizations to ensure patients and families receive the hospice support they need, when they need it most.

At Crossroads, we believe that hospice care is not a transaction—it’s a commitment. A commitment to the delicate, powerful work of guiding individuals and families through life’s final chapter with dignity, empathy, and skill. Compassion isn’t just a part of our mission—it is our mission. And our success begins with a team that leads with heart.

If you are motivated by purpose, skilled at creating trusted partnerships, and passionate about ensuring patients receive the care they deserve, we invite you to bring your talents to Crossroads. Together, we can redefine what compassionate end-of-life care truly means—one relationship at a time.

Community Liaison Account Executive Responsibilities:

• Responsible for the profitable marketing of hospice services. These customers may include but are not limited to, Third-Party Payers and Managed Care Companies, Physicians, Hospitals, Nursing Homes, and Medical Institutions.
• Responsible for meeting or exceeding the profitable growth of referrals and increasing the length of stay.
• Responsible for coordinating and marketing all hospice contracts. This includes monitoring the progress of individual contracts and collecting all relevant data.
• Work with the Executive Director to identify and qualify potential new services to meet customer needs.
• Responsible for the development and implementation of annual marketing plans.
• Responsible for keeping a record of all existing customers and tracking trends, markets, and demographics.
• Responsible for analyzing referral data and trends and adjusting marketing efforts based on data analysis.
• Responsible for following up on all marketing efforts and informing the Executive Director of the status of activities.
• Responsible for maintaining complete confidentiality of patients’ records and all other confidential information that may be received during patient care, including financial information and personnel records.
• Complies with policies and professional standards.
• Acts independently and responsibly to perform duties consistently.
• Assists with the preparation of press releases and newsletters.

Community Liaison Account Executive Requirements:

• Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry required.
• 1 to 3 years of sales and marketing experience required, preferably in-home care or hospice.
• Ability to travel within a 50-mile radius of the office in Green, OH.
• Must have a reliable vehicle/transportation, a valid driver’s license, and required automobile insurance.

Community Liaison Account Executive Benefits:

• Be part of a team willing to grow, listen, be heard, and be challenged.
• Health, Dental, Vision, 401k, PTO.
• Set the industry bar for the standard of care.
• Ability to grow into a variety of different roles inside our team and organization.
• Competitive industry pay.