Sales Specialist, Senior Living (Columbus)
Wallick Communities
Columbus, OH
Description Location: The Ashford on Broad (Columbus, OH)
Job Type: Full Time
Salary: $65k plus bonus Make a Difference—And Own Your Future At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We take pride in caring for and empowering our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we take pride in fostering a supportive and collaborative work environment where every employee-owner plays a vital role. A Career with Wallick Senior Living Means…
Job Type: Full Time
Salary: $65k plus bonus Make a Difference—And Own Your Future At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We take pride in caring for and empowering our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we take pride in fostering a supportive and collaborative work environment where every employee-owner plays a vital role. A Career with Wallick Senior Living Means…
- A Unique Approach to Senior Living : Our associate’s power Wallick’s approach to senior living that goes beyond care to ensure our residents live their best lives through meaningful activities, delicious meals and round-the-clock support.
- Pay-on-Demand: access your money as you earn it.
- Exceptional Benefit Package: Health, dental, vision insurance effective within 2 weeks of starting your new job. Other benefits like gym membership reimbursement, paid parental leave, 401K, and more!
- Work-Life Balance: Paid time off, including paid parental leave.
- Supportive Culture and Rewarding Work: A team-oriented environment where associates make a meaningful impact by helping individuals maintain independence and quality of life.
- Resident Stories That Stay with You : From Maurine, who found an “instant family” to Evelyn, who recently celebrated her 105th birthday with us, our residents enjoy a sense of community that is created by you !
- Career Growth: Tuition reimbursement, training, professional development, and advancement opportunities within a company that invests in its people.
- Employee Owned, Resident Focused : As a 100% employee-owned company, your daily work (supporting our residents) also contributes to your financial future by sharing in our profitability.
- Achieve and Sustain Occupancy Goals
- Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
- Lead Discovery and Tour Experiences
- Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
- Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
- Develop and Execute Marketing Plans
- Create and implement quarterly marketing plans aligned with community goals and market trends.
- Coordinate Move-In Process
- Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
- Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that shows the community’s lifestyle and standards.
- Move in process – ensure the resident room is ready for move-in and ensure the name(s) are on the room(s).
- Conduct Market Research and Competitive Analysis
- Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
- Manage and Utilize CRM Effectively
- Maintain accurate and timely records in the customer relationship management (CRM) system, ensuring all leads, interactions, and follow-ups are documented and tracked.
- Leverage CRM data to prioritize outreach, schedule follow-ups, and analyze conversion metrics to improve sales performance.
- Participate in Daily Sales Huddles
- Engage in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
- Update Forecast Tracker
- Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
- Complete Admissions Checklist and Paperwork
- Ensure all admissions-related documentation and checklists are completed accurately and in a timely manner for each new resident. Collaborate with the Business Office Manager, Director of Care, and other department heads.
- Work closely with internal teams to coordinate logistics, services, and communications related to resident move-ins and ongoing engagement.
- Plan and Host Marketing Events
- Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
- Conduct External Business Development Activities
- Build and maintain relationships with local healthcare providers, organizations, and referral sources to drive external lead generation and community visibility.
- Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
- Represent the community at local events and networking opportunities to enhance brand awareness and build referral partnerships.
- Budget Accountability
- Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
- Additional Duties
- Perform other related responsibilities as assigned to support the overall success of the community.
- Bachelor’s degree in marketing, business, or a related field preferred
- Minimum of 2 years’ experience in senior living sales and marketing.
- Knowledge of applicable laws and regulations governing senior living communities.
- Senior Living experience strongly preferred.
- Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry
- Strong closing skills with the ability to achieve and exceed sales targets
- Excellent communication, presentation, and interpersonal skills
- Ability to build trust and rapport with seniors, families, and professional referral sources
- Highly organized with strong follow-up and time management skills
- Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools
- Compassionate, empathetic, and motivated by helping others.
- Care – We show compassion and respect for everyone.
- Character – We do the right thing, even when no one is looking.
- Collaboration – We work together to achieve more.
Posted 2026-03-10
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