Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

Our intention is to have employees who are passionate about making their personal mission statement come to life each day at work! Be it through providing healing, eradicating loneliness, contributing to efficiencies, streamlining processes, being dependable, sparking creativity or something else, the demonstration of HOW you do your job is just as important as WHAT you do in your job.

Alongside our valued employees, we are making a difference throughout the state of Ohio in the lives of those that need healthcare or those embracing the next chapter of their lives. Sustained members of our team demonstrate accountable behavior and share our values of customer service, innovation, integrity, financial stewardship, leadership and care.

The Digital Marketing Specialist is responsible for developing strategies, designing, implementing and managing marketing.

Essential Activities and Tasks

Digital Analytics & Reporting - 35%

• Develops and implements goals and standard processes for digital marketing analytics, tools and reporting across the organization working with multiple locations and departments.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Maximizes digital marketing ROI by leveraging strong analytics capabilities and customer insights to maximize efficiency and effectiveness of our digital marketing budget.

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Monitors conversion points and optimize user funnels.

• Analyzes social media campaigns and translates anecdotal or qualitative data into recommendations and plans for revising them.

• Provides oversight and standardization of Search Engine Optimization (SEO) practices for websites along with execution of the practices.

Digital Content Management - 30%

• Gathers content from Communities and Home Health and Hospice offices.

• Manages and partners on all digital platforms (website, content, social media, SEO) ensuring the success of our business objectives.

• Writes original, creative stories and other content across all online mediums to develop increased, purposeful engagement and responsiveness from readers.

• Tags and titles website content with an understanding of how the words chosen impact natural search traffic and rankings via recurrent optimized content.

• Creates new website pages and adds photos and other enhancements, as requested, while maintaining website standards.

• Manages and updates multiple Facebook, Instagram, X, LinkedIn, and YouTube profiles and accounts for the company locations.

• Monitors all social media outlets (i.e. websites, posts, blogs, etc.) daily and posts/responds to topics or posts/comments made on our published content.

• Recommends and applies social media best practices, techniques, tools, processes, websites, and applications as part of the social media mix and to improve overall results and efficiency.

Digital Marketing Strategy - 25%

• Leads and supports development of overall digital marketing strategy to grow brand awareness and on-line presence as well as driving website traffic and converting leads to customers.

• Develops, executes and manages marketing campaigns including web, SEO/SEM, email, social media and display advertising that promotes our brand, products, services and Foundation.

• Researches and identifies opportunities that will promote growth on website and social media.

• Uses creative means to drive strong engagement and organize growth of all social media channels.

• Works with the marketing team to support field teams and vendors with new ideas and creates a plan to measure results to scale effective campaigns.

Relationship Management - 10%

• Implements relationship management strategies to attract potential provider referral partnerships, prospects, & donors for new and existing products.

• Conveys a sense of community and builds a following based on valuable content and mutual sharing.

• Represents the organization online as a relationship facilitator and conduit of information to the online reader community, members of the media, and monitoring media.

• Establishes and sustains effective relationships with individuals and groups to aid in building effective media relations.

• Researches and identifies opportunities to enhance online activities that engage more readers, prospects and donors.

All other duties as assigned.

Qualifications

Education

• Bachelor's degree in Marketing, Communications or Journalism required, or related work experience.

Experience

• Three years experience in digital marketing and communications required.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Experience in optimizing landing pages and user funnels. Understanding and use of Hubspot

• Experience with A/B and multivariate experiments.

• Proficiency using website analytics tools (e.g., Google Analytics)

• Experience in setting up and optimizing Google Adwords campaigns.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Other Requirements

• Must be able to read, write, speak, and understand the English language.

• Must possess a valid driver's license and acceptable driving record.

Working Conditions and Special Requirements

• Sitting - Up to 8 hours/day

• Standing - Up to 4 hours/day

• Walking - Up to 2 hours/day

• Lifting, transferring, pushing or pulling equipment/supplies. - Up to 25 pounds

• Driving - Up to 6 hours/day

• Travel % / Overnight Travel - Moderate 20%

• Risk Category for Exposure to Bloodborne Diseases - III