Digital Content Specialist
- Collaborate with marketing strategists, creative services team and digital content team to develop high-quality, digital content.
- Adapt content for different digital platforms and target audiences.
- Assist in maintaining content calendar and ensure timely publication of content.
- Update content, ensuring it is optimized for SEO and user experience.
- Generate reports on content performance, social media engagement, and website traffic, identifying areas for improvement, new content formats and strategies.
- Utilize social media management tool to create and schedule content across various social platforms.
- Monitor social media trends and engage with followers.
- Analyze social media performance and provide reports.
- Proven experience in marketing and communications is required.
- Proficiency in content creation
- Ability to analyze and leverage data effectively.
- Practical experience with social media management and platforms, e.g., Hootsuite.
- Basic knowledge of Content Management Systems (CMS), e.g., WordPress.
- Basic knowledge of CRMs (Customer Relationship Management systems), e.g., Salesforce.
- Practical experience with multimedia content creation using tools like Adobe Creative Suite.
- Proficiency in MS Office [Outlook, Excel, Word] or similar software is required
- Experience working with all levels within an organization is required.
- Education: Bachelor's degree in business administration, marketing, communications, or related field is required, or 8 years of direct related experience.
- Licensure: None
- Certification: None
- Years of relevant experience: Minimum of 3 years of experience required, experience in healthcare is preferred
- Years of supervisory experience: None
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